Narrow the Focus for Success in Your Ecommerce Web Site Design
A Home Business Article Contributed by Christopher Kyalo
Narrow the Focus for Success in Your Ecommerce Web Site Design
This has got to be the most common mistake newcomers make when it comes to ecommerce web site design. It starts with the home business owner hurriedly deciding that the site must attract as many hits as possible and therefore the appeal must be made to as wide as possible an audience.
Big mistake. The attempt to catch everybody quickly fails to catch anybody.
The Narrower the Focus the Better the Ecommerce Web Site Design
Imagine trying to hit a bird and you choose to throw as many stones as possible in the direction of the bird. Apart from this being wasteful, chances are very high that none of your many stones will hit the target. The odds are better for the single stone that is carefully aimed.
The net is a huge place, and still growing. It is pretty easy to get drowned and to disappear in the masses of web sites screaming for attention. The insurance against this happening is to narrow your focus. Not only will you increase your visibility but you will also automatically and dramatically improve the quality of your hits.
Your Focus Should be So Narrow That Your Ecommerce Web Site Design Should Target a Single Person
You should research the typical person you are targeting so that you get as much information as possible on them. This information will enable you to actually "see" them as you embark on ever aspect of your ecommerce web site design. That's the secret of effective targeting in marketing and any home business owner who takes this approach is unlikely to put any foot wrong.
It has often been proved that on the net, even a very tiny sub-niche could represent several hundred thousand people. Enough to give any netpreneur more than enough hits and enough paying customers. That's how huge the net is.
The Lesson of the Sun in Ecommerce Web Site Design
There is no energy source on the universe that is more powerful than the sun. But the sun spreads its' energy over a very wide area of the universe. The result is that its' power is greatly reduced and it arrives on the face of the earth as a mostly pleasant and useful source of light and heat.
To really tap on some of the enormous power of the sun, all you need to do is use a small magnifying glass to focus some of the rays on a single point. The result can be devastating and you can burn down a whole forest.
That's how you should think when embarking on ecommerce web site design and construction. Always think of focusing all your energies on one tiny single point. The tinnier the better.
This is one place where offline and online business have a great similarity. Even for an online business you cannot be everything to everybody. You need to focus and target your market very carefully. The companies that have managed to do this have been wildly successful.
And remember that even after you are successful, to remain successful you may even need to narrow your focus further.
