Using Offline Advertising to Build Your Online Business Opportunity

A Home Business Article Contributed by Elizabeth Fox-Wise

Marketing Your Online Business Opportunity Can Also be Done off Line

If you think about it, your online business opportunity probably already has an advantage when it comes to promoting this online business opportunity offline. You already have a website and auto responder in place to lead your prospect to through your print ad. When you combine that, along with the traditional marketing methods of telephone and postal mail, there really is no reason your online business opportunity can't use offline methods to build a customer base and sell products and services.

A thorough marketing plan for your online business opportunity should include both offline and online advertising. This will provide the opportunity to reach more people in general and more potential prospects and customers who might otherwise never know about your online business.

All of your advertisements - both offline and on, should include your web site address, e-mail or auto responder addresses, and your phone number and mailing address. This will give credibility to your online business opportunity, and help to build consumer confidence.

All of Your Ads for Your Online Business Opportunity Should be Placed long Term

Advertising your online business should be viewed as a long term commitment. It is not unusual for a new business owner to run one ad, not see a response, and view that means of advertising as ineffective. There could not be a worse assumption when it comes to marketing on online business.

Think for a minute when a new business opens somewhere in your community. How many times do you drive by it before you finally stop and become a customer? Unless they are marketing something that you have an urgent need for, you probably see that business quite a few times before you realize that you do have a need they might be able to fill.

After awhile of driving by and seeing it, the business starts to feel familiar and familiarity from potential customers increases the chance of turning them into repeat customers! For your online business opportunity, your ad in the local paper is that vehicle for the sense of familiarity. It may be months before the paper's readers feel you are familiar, but if your advertisements are well made and consistent, that familiarity will come and with it, new customers.

Offline Marketing Ideas for Your Online Business Opportunity

Classified Newspaper Ads- Place classified ads in newspapers. Local newspapers often have very competitive advertising rates that you can take advantage of to promote your online business. Look into long term advertising. Perhaps place a business card in if that option is offered.

Put up flyers anywhere you go that has a board and welcomes posts

Direct mail. A well done direct mail piece, when done consistently over a period of time, can bring great exposure for your online business, contributing to the familiarity factor.

Buy time on local cable T.V. This is often overlooked and is surprisingly affordable. If you commit to a block of advertising you will do wonders for accelerated the familiarity factor.