Recommended Pages for Your Ecommerce Web Site Design

A Home Business Article Contributed by Elizabeth Fox-Wise

What to Include When Doing Your Ecommerce Web Site Design

Every Ecommerce Web Site design must have a home page, a sales page and a shopping cart. Beyond that, the rest is up to the needs of the ecommerce business and the desires of the ecommerce web site designer. However, there are some other pages that, typically, should always be included in a good ecommerce web site design.

It is Important That Your Ecommerce Web Site Design Include an about Us Page.

Don't take shortcuts with time when building your About Us page. This could indeed be the most important part of your ecommerce web site design. This is your chance to tell your prospective customers who you are and to build consumer confidence. This page should provide a summary of your business, your commitments and your intended direction.

Your About Us page should also provide other contact details for your business (phone number, mailing address) and your various affiliations, registrations, and associations. If your business has received any awards or recognitions, it would also be appropriate to include them in your About Us page.

Keep in mind that your prospective customers have probably never heard of your business before. They are going to be hesitant to spend money with no assurance that they will ever receive what they are purchasing. Although the numbers of people shopping online are growing every day, there is still a certain amount of people who have a fear of buying online, not getting their goods and when they go back to check, the URL is gone and they are out their money. Through your About Me Page, you have to convince them that you are a legitimate business and are not going to disappear over night.

Other Things to Include in Your Ecommerce Web Site Design.

While these are all optional things to include, your ecommerce web site will run smoother and more automated if you have them all.

Privacy Policy - Most consumers are concerned about their privacy. They want to know that you will not be sharing or selling their information if you do business with them.

FAQs (Frequently Asked Questions) - to set up this area, think of common questions that could arise from potential customers. Later, as questions do start to come in, pay attention to see which get asked a lot and and those Questions and Answers to your FAQ page.

Testimonials - nothing can be better advertising for a business than a satisfied customer. Testimonials can have their own page or they can be scattered here and there throughout your web site. If your ecommere site does not yet have any testimonials, it may be worthwhile to supply a select group of people with your product free of charge for testing and feedback purposes.

When designing your ecommerce web site, keep in mind the ease of navigation. Site navigation should be kept as simple as possible, and any questions the customers might have should be answered along the way. Wherever possible, try to adhere to the "three click rule". This means that wherever a customers is on your web site they should be able to get to any other area of your web site in three clicks or less.