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Since 1994
Meredith has steadily invested in Interactive Media and the
creation of content, tools, technology and interactive applications.
Today, Meredith owns and operates more than 25 Web sites, include
several of the leading home and family destinations on the Web.
Interactive
Media's goal is to provide our online customers with a high
quality interactive experience, extend the company's reach in
the digital universe, efficiently market Meredith's magazines
and products, and provide advertisers and business partners
with unique opportunities to effectively market relevant products
and services.
Home
and Family Network
With more than 5 million unique visitors and 67 million page
views each month, the Home and Family Network's key strategic
Web sites are listed below.
- BHG.com
is the leading site within Meredith's Home & Family Network
and focuses on decorating, crafts, entertaining, cooking,
holidays, and gardening. It also has extensive information
for women and families.
- LHJ.com
focuses on content and tools that enhance a woman's lifestyle.
The site offers in-depth content and tools on beauty, personal
health, parenting, relationships, food, and home.
- AmericanBaby.com
is a trusted resource for information about preconception,
pregnancy, and raising babies and toddlers. Popular interactive
features include the pregnancy and baby calendars, a baby
name finder and survey tool, and the pediatric health center.
- HealthyKids.com
is a leading online destination for parents of kids 2 to 10.
The site provides in-depth coverage of children's health and
development, nutrition, crafts, activities, and holiday fun.
All of Meredith's
sites share a common theme -- they enhance the magazine brand
franchises by finding new ways to reach customers in an interactive
environment. Each site reflects the same philosophy, standards,
and editorial objectives of our publishing and broadcasting
operations. To accelerate our strategic objectives, Interactive
Media has maintained strategic partnerships and content licensing
agreements with America Online, MSN, and AT&T; Worldnet. Through
our business development efforts,
we continue to develop collaborative relationships that accelerate
and support our objectives.
10/2003
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