What is the purpose of this Privacy Policy?

WiseNut, Inc. ("WiseNut"), a wholly owned subsidiary of LookSmart, Ltd., has created this Privacy Policy ("Policy") in order to demonstrate our firm commitment to protecting your privacy. This Policy discloses our information gathering and dissemination practices for users of the Internet Web site currently located at: www.wisenut.com (the "Site"). Please read this Policy carefully so that you understand our privacy practices. By using the Site and any services offered to you through the Site (the "Services"), you consent to this Policy. If you do not agree to the terms of this Policy, please do not use the Site or Services. In addition, we may change this Policy and you are responsible for reviewing this Policy from time to time in order to review any changes in how we treat your information. Your continued use of the Site and Services indicates your agreement to any such changes.

What information do we collect from users and how is it used?

WiseNut collects only the personally identifiable information (e.g., your name and e-mail address) that you provide to us. While we may gather market data from other resources, the scope of our knowledge of your personally identifiable information based upon your use of our Site or Services is limited. Any information that you provide to us allows us to improve our marketing and promotional efforts, to statistically analyze usage of the Site and Services, to improve our content and product offerings and to customize our Site's content, layout and Services. However, for these purposes, WiseNut only uses your personally identifiable information on an aggregate basis and does not identify individual users without their consent. WiseNut is the sole owner of the information collected on this Site. We will not sell, share, or rent this information to others inconsistent with what is disclosed in this policy.

WiseNut may collect the following types of information:

WiseNut collects the information contained in queries that you submit to the WiseNut search engine for purposes of recording the frequency and content of queries and assembling a database of ranked and categorized queries in order to enhance the Services. While WiseNut collects and stores the number of queries submitted and the content of such queries, WiseNut does not collect and disclose to any third parties the personally identifiable information of users who have submitted such queries. However, WiseNut may disclose to third parties the Internet Provider (IP) address from which a query has originated if required to do so by court order, subpoena or other legal process or to enforce the user's compliance with the WiseNut Terms of Service.

Correspondence:

If you correspond with us via e-mail, we may gather the information in a file specific to you for our reference and administrative purposes.

URL and IP address

Like many other Web sites, WiseNut collects information about users' utilization and navigation of our Site. This information helps us to design our Site to better suit our users' needs. For example, our Site will track the URL that you visited before you came to our Site, your IP address and may track the URL to which you next go. We use your IP address to help diagnose problems with our server and to administer our Site and Services. Your IP address also is used to help identify you and to gather broad demographic information.

Use of cookies:

Cookies are pieces of information that a Web site transfers to a user's hard drive for record-keeping purposes while visiting a Site. WiseNut uses cookies for users who choose to set search preferences to optimize use of the WiseNut search engine. You can opt out of receiving a cookie by choosing not to set search preferences on the Site. In addition, most Web browsers can be changed to prevent the receipt of cookies. However, you may get cookies from our advertisers on the Site or through sites linked to the Site and we do not control these cookies. In addition, if you prevent the receipt of cookies, certain services, including without limitation, storage of your search preferences, may be limited or unavailable to you.

Special policy regarding personally identifiable information of children:

In accordance with the Federal Children's Online Privacy Protection Act of 1998 (COPPA), we do not knowingly collect or maintain information from users under age 13 without parental consent. We do not monitor the age of our users. However, if you are under age 13, you should not submit personal identifying information to WiseNut without the consent of your parent or guardian.

To whom does WiseNut disclose your information?

As a general rule, WiseNut will not share, rent, sell or otherwise disclose any of your personal data unless we have your permission to do so or we determine that doing so is necessary to the provision of Services. WiseNut discloses user data in the aggregate and discloses statistical results to advertisers and for marketing or promotional purposes (for instance, 20% of our users reside in California). Under these circumstances, WiseNut does not disclose to entities any information that could be used to personally identify you. Please be aware that despite our best intentions and the guidelines outlined in this Policy, no data transmission over the Internet can be guaranteed to be 100% secure. Moreover, we may be legally obligated to disclose information to the government or to third parties under certain circumstances, such as where we suspect that illegal activity is occurring on our Site or through our Services.

WiseNut reserves the right to release the personally identifiable information of users to law enforcement or other government officials, as we, in our sole and absolute discretion, deem necessary or appropriate.

What are the privacy policies of linked sites and other third parties?

This Policy addresses only the use and disclosure of information we collect from you. You should be aware that when you are on the Site, you can be directed to other sites that are beyond the control of WiseNut. WiseNut disclaims any responsibility for the privacy practices of third parties or the content of linked sites. We encourage you to read the posted privacy policy whenever accessing any other Web site.

How do you contact us?

If you have any questions about this Policy, the practices of the Site, or the provision of Services, you may request more information by contacting us at 625 Second Street, San Francisco, CA 94107.