Ecommerce Web Site Design
A Home Business Article Contributed by Barbara Gibson
Why Ecommerce Web Site Design
Ecommerce web site design is fast becoming a necessary expense whether the cost is related to time or money. Today there are millions of websites available to anyone with Internet access.Web sites are a powerful tool for generating additional revenue streams and building recognition for your product or service. Your job is to get web users to find and use yours. A good ecommerce web site design will accomplish this by considering a number of factors. Included among these are target audience, content, navigability, and keywords.
Ecommerce Web Site Design Do's
When writing copy as a part of your ecommerce web site design it is important to adopt a tone that is knowledgeable and professional while warm and human. Surfing the Internet can be a very impersonal, very anonymous experience. You must be able to establish a connection or impression on your visitors in the first few seconds after the page opens. If visitors feel no connection, or the page takes too long to open, you run the risk of losing customers to the many others who offer comparable services or products.
In terms of web site copy you must think of your audience. Knowing who they are will help you understand the underlying need for the purchase, and how you can strike a chord to which your consumer will respond. For example, if you sell vacuum cleaners it might be important to understand that consumers don't want just a vacuum cleaner - but maybe they also want the satisfaction of a warm and welcoming home, or maybe they want an efficient product that allows more family time.
When writing for your web site your choice of words should validate the underlying needs, as you understand them, of your consumer. In that way you establish a connection, affirm the need that led to the search, and expand the value of your service or product by including the worth your consumer attributes to the underlying need (i.e. more time, etc.).
As stated earlier, your tone should be knowledgeable, but warm. Imagine that you are talking with a friend about your product or service. The tone should be somewhat conversational, but informative. One final do for now - check and recheck for spelling and grammatical errors. Enlist a second or even third pair of eyes to help you deliver copy that is relevant, persuasive and absolutely, error free.
Ecommerce Web Site Design Dont's
Obviously, the list of ecommerce web site design dont's could reasonably extend to fifteen or twenty items long. We will only list a couple here. Perhaps the most important of these; don't make it difficult for visitors to contact you. It is a good idea to have contact links on every page. Contacts should include email links as well as telephone numbers, if possible. Don't delay your response.
Along with contact information, include a timeframe within which consumers can reasonably expect a response. It is much easier to wait if you know how long the wait will be. Don't dishonor your word by responding after the time limit. Don't make it difficult for visitors to distinguish between links they have visited and those they have not. A common approach is to change the color of those links that have been visited. Don't publish incomplete pages.
Visitors should not be directed to sites that are under construction or in progress. Finally, don't ignore the feedback that you get from your visitors and consumers.
