Candle Making- Business Opportunity
A Home Business Article Contributed by Kaajal Tomar
Candle Making - A Profitable Business Opportunity
Designing and making your own candles can be a lucrative business opportunity if you make the right moves, as the market is very competitive in this field.
In the past several years there has been a boom in this market. The best part about this business opportunity is that you can learn it while doing your present job and only after you feel confident enough start your own business from your home.
The Manufacturing Process
It is a good idea to learn the craft from some design institute or a hobby class. But it can also be learnt though reference books. There are a number of books available on this subject. Once you learn the craft you can think of it as a new opportunity and start your own business.
The raw materials would comprise of different types of waxes, wicks, molds of different shapes and sizes, dye, additives, scents etc. Some utensils to heat the wax and of course a stove would be needed. Create a space in your backyard if you have one or a garage as it would be safer to do the heating process outside of your house. But if you choose to do it inside of your house, be extremely careful. You will need to continuously heat the wax and it can be hazardous if you are not careful.
The wax comes in different varieties like paraffin wax, bees wax, bay berry etc. But it is easier to work with paraffin wax so it may be easier to start with it. Later you can experiment with the other types. The process of candle making is laborious and cumbersome, a little practice before you decide on this business opportunity would be a good idea.
Maximize Your Chances in This Business Opportunity
As mentioned earlier, the candle market is very competitive therefore constant innovation will ensure your chances of success. One option is making aroma therapy candles along with your other products. Aroma therapy is catching up fast. It is now not confined to spas and salons only. Another option to maximize your chances for this business opportunity is to paint the candles in exquisite designs. Most manufacturers concentrate mostly on the patterns but when you study the market you will find that painting on candles is still not explored to a great extent. Do not just paint flowers or birds, make some unique patterns which will sell.
Packaging your candles in an attractive manner can tremendously boost your sales. This can be accomplished by decorating it with dry flowers in a potpourri basket tied together with satin ribbons. These make great gift items, especially during Christmas.
Marketing Skills - Indispensable for This Business Opportunity
This business opportunity will go waste if the product is not marketed properly. Well, this is true for all businesses but designer candles are a high-end product. It is not a simple wick and wax. Show your creations to your friends and family. Do let your acquaintances know about your new career. Show your patterns in the lifestyle stores and to the export houses. Do not limit yourself to your own city. Visit other places too. This is a lot of hard work and if you are ready for this you can think of candle making as your business opportunity.
