| Meredith draws upon
a variety of company resources and expertise to develop integrated
marketing programs for clients such as The Home Depot, Nestlé,
and Kraft. Meredith
Integrated Marketing
Meredith
Integrated Marketing is the worldwide leader in custom publishing
and communications. As the pioneer and most accomplished practitioner
of Relationship Media, Meredith Integrated Marketing produces
innovative magazines, web sites and other custom media that
bring brands to life and create powerful bonds with consumers.
Our client list has included the following brand leaders: DaimlerChrysler,
John Deere, Carnival Cruise Lines, United States Postal Service,
The Principal Financial Service and MetLife.
 www.meredithim.com
Database
Marketing
One
of our most valuable assets at Meredith is the consumer information
stored in our 60-million-name database. It contains information
on nearly 7 out of 10 home-owning American households.
We use the database to enhance our own marketing programs, as
well as those of our clients. For example, the Circulation department
uses our database to create more efficient direct mail programs.
The Database Research department creates sophisticated models
that assist us and our clients in identifying potential customers.
And, our List Marketing department rents names from our database
to external clients that meet our guidelines.
Corporate Sales & Marketing
Meredith
Corporate Sales & marketing is the company’s enhanced
group sales area, which is designed to use the full range of
Meredith’s assets to provide clients with comprehensive
advertising and marketing programs that meet our clients' strategic
goals:
- Strengthening
relationships with their customers
- Reaching
and influencing new prospects
- Moving
more product
Working
together with magazines, books, integrated marketing, strategic
marketing, interactive media, database marketing, and television,
MCS develops and executes multi-platform marketing solutions
for our clients. We build programs that combine a few, or many,
media properties, based upon what is in our client's best interest.
By combining
the resources of Meredith with knowledge-based marketing solutions,
Meredith Corporate Sales & Marketing is uniquely equipped
to deliver unparalleled media value to our clients.
Test
Kitchens
We
have two test kitchens -- the Better Homes and Gardens
Test Kitchen in Des Moines and the Ladies' Home Journal
Test Kitchen in New York -- that are used by our food departments
to create and test recipes that appear in magazines, books and
publications for clients.
More
Information
10/2003 |
