The Name is Critical before You Embark on Ecommerce Web Site Design

A Home Business Article Contributed by Christopher Kyalo

The Name is Critical before You Embark on Ecommerce Web Site Design

When Shakespeare asked what was in a name, he was definitely not referring to ecommerce web site design. There is a lot in a name on the web. Especially where the web site is a business with no offline presence.

Apart from the prospective clients of the home business judging the site based on the quality of the ecommerce web site design, they will also judge it and decide whether to patronize it or not based on the name.

Just like a person's name already gives you an image of them in your mind even before you have met, the name of a site does exactly the same to your prospective visitors whom you expect to ultimately become paying customers.

The Ecommerce Web Site Design Will Be More Successful If the Name is Short

In choosing a name many home business owners totally forget that clients will have to access the site by keying in the name - at least the first time they visit you. They can then store the address in their favorites file. Still, people travel a lot these days and they may need to access your site when they're away from home.

Thus it is obvious that the longer the name, the more difficulties your prospects will face accessing your well designed ecommerce web site. In many cases even spelling a longer name becomes very tricky business. If they can't spell it correctly, they can't get to your site.

You can be sure that part of yahoo's sensational success is derived from among other things, the fact that the name is short and easy to spell. MSN is even shorter.

The Ecommerce Web Site Design Should Incorporate an Easy Name to Remember.

A short name is not good enough. The name should be easy to remember. Amazon is a pretty easy name to remember. Everybody knows the dreaded jungle somewhere on South America. Is it any wonder that Amazon.com is such a successful site.

The name yahoo, apart from being short is also extremely easy to remember. The same cannot be said for a number of web sites. Some may be marginally successful at the moment, but the truth is that they would have been much more successful had they chosen easier names to remember.

The Ecommerce Web Site Design Will Be Successful If the Name is a Web Name.

Anyone can easily tell a web name. Most web names are much more striking, some border on being shocking. That's the web culture and anybody involved in ecommerce web site design brings offline naming culture onto the web at their own peril. Chances are that the site, no matter how well designed, no matter how much has been invested, will fail. meaning that the home business will fail.

It is not an accident that the leading search engines are not called search engine master Inc or World Search engine. These are all offline names. The leading search engines are called Google and Yahoo. Totally web names and totally successful.