Logo Design Evaluator

There are six universal attributes of a great Logo Design:

Is it practical?
Can it be printed on scalable sizes with out being fuzzy? Will it work in black and white format as well as in color? Some logos designs become incomprehensible when
reproduced in newspaper ads or when sent through a fax machine. Try blowing it up and reducing the logo to determine its readability at different sizes. Keep in mind too that something like 10 million American men and a few women are at least partially color blind. Keeping in mind that color does make a difference. (View our psychology of color)

Is it distinctive?
A logo design needs to be unique and effective, simplicity is key. A design idea doesn't
need to be unique to the world, just distinctive enough so you can market your tarket audience.

Is it graphic?
You shouldn't have to explain to people what message you are portraying in your logo design. A effective logo design will communicate purely in graphic terms to the right brain hemisphere, and doesn't depend on verbal intellectual interpretation. This is equally true for all logo designs, whether an iconic logotype, a wordmark or even a simple lettermark. The choice of fonts, shape and color should effectively communicate the essence of the company.

Is it appropriate?
Is the design relevant to your business? Is it consistent with the personality and tone you wish to convey about your business? The content has to be right! An otherwise great logo
will fail if the message expressed is at odds with management intentions.

Is it simple?
Simplicity of design makes a logo easier for customers to remember and recognize. A
great logo will contain only one graphic idea, one gimmick, one dingbat. Thus if there's a symbol, the accompanying name should be plain and unadorned. If it is a wordmark, one idea or device should make it special- like the stripes in IBM. The more unique the name,
the simpler the graphics can be. Think clear contrast and simple shapes, with limited
colors and tones.