Impulse Shoppers: Develop an Ecommerce Solution That Delights the Ready-to-Buy Buyer

A Home Business Article Contributed by Donna M. Brown

Ecommerce Solution: Woo Those Impulse Shopper

Think about the craziest impulse buy you've ever made - analyze why you bought it and you will have an edge on the eCommerce solution known short-term sales marketing.

This eCommerce solution to slow sales will give your bottom line a boost if you play it right.

Have you ever dialed a 1-800 number while watching a late night TV show to purchase a widget that promised to beautify your home? Or maybe you bought a deck of cards at the check out stand that morning you went to buy milk at the corner grocery store? Ever see something cute you just couldn't resist? Ever had money burning great big holes in your pocket and spent it on something that suddenly struck your fancy? If so, you know what it's like to be an impulse shopper.

People buy impulse items because they are available, in plain view, attractive, inexpensive, tasty easy to reach.

Next time you evaluate your short-term sales potential as an eCommerce solution, think about the art of appealing to people like you who just can't resist a good bargain!

This Ecommerce Solution Will Appeal to Your Customers' Human Nature

Grocery stores have no problem getting people to buy impulse products strategically lined up at the grocery counter where customers make their final purchases. There's little effort involved in picking up an inexpensive goody, magazine or gadget that won't make "that much" difference in a $200 grocery bill. Sometimes people pass by the same desirable product time after time after time and finally pick it up and by it on - you got it - an impulse. That's human nature: we see it, we want it, we buy it.

Selling impulse on the Internet gets a little tricky and requires an eCommerce solution that's creative. As a proprietor you have to get your customers to get completely wrapped up in your product - so wrapped up they simply cannot live without it. If you've ever seen a demonstration for an indestructible set of knives at some convention, you'll know the power that demonstration plays in the salesman's pitch.

Because the Internet doesn't allow much in the opportunity of personal, live demonstrations, you might come up with an eCommerce solution involving video, graphics, flashy advertising and very powerful words along with big pictures. Repetition is required sometimes to convince that customer to ante up and make a buy.

You can appeal to impulse buyers by anticipating their needs. For example, if your website features specialty fabrics, offer needles, measuring tapes and threads as well as items the shopper is most likely to incidentally need.

Make the additional purchase items easy for them to obtain. This eCommerce solution to straggling sales requires a quick, clean sale that leaves the customer feeling glad he or she dropped by. Simplify ordering and delivery processes.

Incorporate a Good Discount in This Ecommerce Solution Strategy to Motivate Bargain Shoppers

Everybody loves a bargain and the eCommerce solution to motivating hesitant online shoppers is with a discount that they can't refuse. Offer two widgets for the price of one. Sell them one and give them the other for half price. Even if you discount your items in order to make more sales, you are most likely to get a higher return from pure volume.

Make your shopper's experience so pleasant they will have to tell others about it. Provide them with the avenue to do so by inviting them to send an e-mail to a friend or allowing them to post a testimonial to be considered for publication on your website and in other marketing publications.