The First Thing You Must Know about Ecommerce Web Site Design
A Home Business Article Contributed by Christopher Kyalo
The First Thing You Must Know about Ecommerce Web Site Design
When doing ecommerce web site design for your home business, the first thing you need to know is that your site can either be a medium or a business but not both.
The internet can be a medium like newspapers, TV, radio and so on. Actually the internet is the newest medium and was developed after TV. It has had a great impact on the way we live and work and it has also affected the other mediums in one way or another. Just like radio and the other mediums were affected when TV came along.
The internet can also be a business. You will have heard of successful web site businesses like Yahoo, Amazon and a host of others. These are primarily internet businesses or brands. They do not have any offline presence and transact all their business online.
Ecommerce Web Site Design for a Business
What every home business owner should note is that if they choose an opportunity where the web site is the actual business by itself, then their ecommerce web site design will need to reflect this fact.
This also means that unlike in the situation where you already have an offline presence or are going to have one, your home business will be judged totally based on your web site design and look. Your clients have nowhere else to look to judge you. You should therefore construct your site with this fact very much on your mind.
Ecommerce Web Site Design for a Medium
It is a totally different ball game when you want to use your web site primarily as a medium for your business. A vast majority of home businesses and home business income opportunities go into ecommerce web site design with this objective in mind.
You should ensure that you maximize on all available offline opportunities to promote your web site. Your web site address should clearly be displayed on your business cards, letters heads and should be included in every email that goes out.
You can even go further and have special promotions where your web site is the main focus of your promotion. You can offer certain discounts or special offers that can only be claimed by visiting your web site. The idea here is to build a habit amongst your clientele of visiting your web site. If you can get most of your clients regularly visiting your site, then you can dramatically cut down on your advertising costs because anything you put on your web site is bound to be seen by most of your customers.
It is important to note that trends clearly show that offline advertising is more effective for web sites than online promotion.
Ecommerce Web Site Design, Which Direction, Medium or Business?
In most cases the home business opportunity you select will make this decision for you, but in the few cases where you will have to decide between the two options, you will have to consider the facts on the ground.
Using web sites as mediums for promoting businesses has been much more successful. There are very few web sites that turn in a profit. Making money totally through a web site is still very tricky business.
