Making an Effective Main Page for Your Ecommerce Web Site Design
A Web Hosting Article Contributed by Frances Rhea
Your Main Page is the Key to Your Ecommerce Web Site Design
The main page of your Ecommerce Web site design is the most important. It can either make sales or drive your prospective clients away. If you find that your Web site visitors are not buying, you may want to reconsider your home page design.
Common Mistake of Ecommerce Web Site Design
Most companies focus on driving traffic to their Web site by advertising. When they do not get the sales expected, they blame their marketing plan. While some marketing campaigns perform better than others, you can improve your ecommerce Web site sales by modifying your Web site design instead of changing your marketing strategies.
The Main Page As Compared to an Advertising Landing Page
The main page for your Web site design is the page visitors see when they type in your URL. This page is should highlight one or two products and briefly describe your products and services. There should be links to easily navigate to the balance of your Web site.
An advertising landing page is what visitors see when they click an online ad, a search engine link or a banner ad. The goal of this page is to persuade your visitors to complete a sales transaction before they leave your Web site.
Your ad copy on this ad page should entice people to click for more information. The individual product or service page should close the sale. Your ad page should not invite visitors to look around your Web site. It should not highlight your main Web site navigation. This page should offer only a few or no options other than looking at your product or service.
If you create several advertisements for your products, each ad should have an individual page that it is linked to. The text on this page should expand upon the message in the advertisement that the visitor clicked on. This page should be different than your main page but can contain a small link at the bottom to the main entry to your Web site.
Today's shoppers want to save time and money. To appeal to your potential customers, pretend to ask them questions about your products or services. Take out the technical language from your reply and you will have simple, results-oriented copy.
Test Your Ecommerce Web Site Design for Effectiveness
There is no magic formula for creating an effective ecommerce Web site design. What you can do is test a variety of different home and advertising pages. Changing colors for your Web site design, prioritizing your product or service benefits, and highlighting a specific product or service can make a difference in your overall sales.
There lots of different types of people who surf the Web. Everyone responds to different marketing messages and presentation styles. If the way you are presenting your information is not working, change it. You need to discover what type of visitors you have and what they want. Once you accomplish this they will become your customers.
