Should Your Web Site Design Company Work for Free?
A Web Hosting Article Contributed by Frances Rhea
Why Having Your Web Site Design Company Work for Free is an Advantage
In Web site design there are right and wrong ways for your company to work for free. Pro bono work is an assignment done for free. You have no expectation of being paid for the work. Except for third party costs, your company provides their design services at no charge. Pro bono work for non-profits or charities is a valid way of building your portfolio, getting free publicity, and maybe getting future paid assignments.
Working 'on spec' is a design project where you do the preliminary work without a contract or deposit. You have nothing more than the hope that the client will like the work enough to pay for it. This is not a good idea.
Giving Away Time Can Benefit Your Web Site Design Company
Not charging for your time and expertise is sometimes better than charging for your services. Think of these free services as an alternate method of doing business. They help you gain publicity, training, and valuable experience.
Of course this volunteering can't replace a paying job but it can bring more business and help get a new business started.
Clubs, Schools, and Non-Profit Groups
Schools and non-profit groups often don't have the money to pay someone to design a Web site. They gladly accept volunteers.
Often organizations don't see the benefit of having a Web site. Start with the organizations to which you already belong. Work with clubs that have limited funds. It is good practice for when you get a client on a small budget.
Always put your Web site design company name in the footer to describe your contribution. Include your company phone number or address.
Enter these free Web sites or graphics in design contests. If it is not possible to use a copy of the actual Web site (because of confidential or proprietary material) create a dummy using your layout. Some contests award prizes and cash. Enter other exceptional work for paying customers in design contests as well. If you win one of these contests, you will have free publicity for your business.
Teach Classes or Conduct Seminars for Your Web Site Design Company
Local organizations often do not have funds for paid speakers or teachers. You can volunteer to present classes or conduct workshops. Add your business name and number to all handouts. Give out business cards and brochures and make sure you wear a nametag. Teaching others helps you improve your own skills.
If your club uses members for presentations, volunteer as often as possible. Maybe you can develop a course for your local community college adult education program. Their instructors often receive a portion of the class fees.
Online forums is another way to build your business. Freely exchange information and develop friendships. Do not solicit business. Gradually you will become known as both an expert and a person willing to share. This leads to other business referrals, contract work, and other paying jobs.
