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We understand you are challenged to justify your CRM investments. Sales hype has led to costly failures, and ROI has been elusive. On the other hand, companies using CRM have successfully reaped huge benefits in sales and customer satisfaction.
- Who are the winners?
- How can you build a CRM infrastructure that delivers measurable results?
- How can you avoid the pitfalls along the way?
You'll get all the answers at the Gartner CRM Summit 2004. Our accomplished team of CRM analysts and CRM industry experts will provide you with an independent and comprehensive view. The best strategies. The best solutions. The mistakes not to make. The future of CRM. You?ll learn everything from how to develop an initial strategy, to steering your initiative to success, to getting management buy-in, to rescuing a struggling program.
Our agenda includes vertical industry coverage, with dedicated sessions for government, financial services and other industries.
Your Function
- CIO or IT professional, Sales, Marketing professional, Line of Business Executive, Customer Service manager
Our agenda is organized with tracks dedicated to each of the above functions.
Your Level of Experience
- Just getting started, Intermediate, or Advanced
We have created an agenda with the different levels of expertise in mind so you can get the advice that is relevant to you wherever you are in the CRM cycle. Check out the agenda-at-a glance flags indicating "beginner", "intermediate" or "advanced" sessions.
Your Company Type
- Government, public sector, Financial Services, Business to Business, Business to Consumer, Large enterprise or Midsize
We have added a whole new track on Citizen Relationship Management for Public sector executives, and another track dedicated to Financial services, Midsize Enterprise and the different business models.
Fee includes conference attendance, documentation and planned functions.
— US $1695
— US $1295 (Goverment Pricing*)
Payment Policy
*Government Pricing - Gartner will be offering a special government rate for U.S. federal, state and local government employees. Government identification is required at check-in to confirm the government rate.
 Team Registration Discount
Cancellations and Substitutions
Terms & Conditions
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