Why we changed the name of OmegaRx "Pharmaceutical-Grade" Fish Oil to OmegaRx "Ultra Refined" Fish Oil.

One of the most frustrating realities of the supplement industry is the lack of any credibility in the products. This is likely a key reason government regulators are so strict regarding the way companies promote their products and I absolutely agree with them. 


When I coined the phase "pharmaceutical-grade" for describing ultra refined fish oil, it meant adhering to strict quality control standards never before reached with fish oils. However, virtually every supplement manufacturer started saying their fish oils were "pharmaceutical-grade." We believe the wide-spread unsupported use of this term resulted in diminishing the essence of the phrase and increasing regulators interest in it. 

As a result, just to raise the bar higher, we now use the term "Ultra Refined" Fish Oil concentrates to describe OmegaRx.  Unfortunately, our oceans are polluted and as a result, the fish used for oil contain toxins. That's why it is necessary to ultra refine fish oil to remove these toxins. I assure you, this change is in name only and there is no change at all in the quality of OmegaRx fish oils. 

Let's Talk About the Quality and the Credibility of OmegaRx 

Every batch is tested by an independent third party called the International Fish Oil Standards program ("IFOS"). The IFOS is under the direction of Nutrasource Diagnostics Inc., ("NDI"), the world leader in omega-3 diagnostic care and international fish oil standards testing. OmegaRx is tested to make sure each batch adheres to the highest standards for concentration, purity and safety and stability. This testing is expensive, but it is my commitment to our customers to set the highest standards for fish oils. 

Buyer Beware!

Frankly, if you or someone you know is using a fish oil that is not tested by an independent laboratory for concentration, purity and stability, it's "buyer beware." Ask the manufacturer of that fish oil what it is trying to hide. It's one thing to print pharmaceutical-grade on a label, it's quite another to actually make a truly "ultra refined" fish oil. 

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