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The
professionals of Meredith Direct Response Marketing
creatively respond to advertising and marketing objectives by
delivering accountable communication solutions. We offer:
- Unrivaled
exposure through advertising in our responsive, targeted magazines
- Increased
efficiency through multi-title advertising programs
-
Comprehensive marketing programs utilizing our customized
database and the many publishing, print and media resources
unique to Meredith
- Assistance
in the development and execution of online advertising and
marketing programs in conjunction with bhg.com and the Meredith
Home and Family Network
Magazines
Better
Homes and Gardens®
Over a span of more than 80 years, Better
Homes & Gardens has become the most influential home
and family brand in America. The editorial philosophy of Better
Homes & Gardens is to serve women and men whose homes
and families are the focal point of their lives. Inherent in
this philosophy is the editorial responsibility to move these
men and women to action. Better Homes & Gardens enhances
the home and family lives of its readers by providing them with
ideas, help, information and inspiration.
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Country
Gardens®
Country Gardens is a lifestyle publication
that speaks to readers whose passion for gardening is the central
part of their busy lives. The garden is just the beginning for
their healthy and active lifestyle, and the garden inspires
them in everything else they do. Country Gardens is a
resource for this inspiration, helping transform ideas to action
-- from gardening, cooking, collecting and building to decorating
and travel.
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a media kit
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Country
Home®
Country Home magazine is a lifestyle
publication dedicated to helping readers bring the comforts
and pleasures of country style into their homes and lives. With
useful and inspiring ideas and information, Country Home
celebrates beautifully realized country homes that are both
classic and contemporary. Often at the heart of the editorial
is a homeowner, collector, crafter, gardener or cook who has
found contentment and fulfillment in living the country life,
inspiring readers to create their own country dreams.
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Ladies'
Home Journal®
With a circulation of 4.1 million, Ladies'
Home Journal is one of the 10 largest magazines in America
and the first to recognize the power of women. LHJ reaches
one in every eight U.S. women and reports on what matters most
to them. As the voice of real women, we help them feel their
best, look their best and make the most of their relationships.
Established more than a century ago, Ladies' Home Journal
was one of the first service magazines in the industry and has
maintained an unparalleled, cutting-edge approach to service
journalism.
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Better
Homes and Gardens® Special Interest Publications
The Better Homes and Gardens Special
Interest Publications are the industry's most comprehensive,
high-quality collection of home and lifestyle enhancement publications
delivering a market of readers who are ready to buy. These publications
provide information, instruction, ideas, plans and products
through 100+ issues of over 40 single subject titles in the
home building, decorating, gardening, holiday and cooking categories.
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a media kit
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Midwest
Living®
The leading voice among affluent Midwesterners,
Midwest Living reflects and celebrates the unique passions
and pursuits of this most powerful market. With region-specific
features on travel, food, home and garden, Midwest Living
is the exclusive guide to the good life enjoyed by the best
of the Midwest.
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more®
more celebrates the vibrant and rapidly
growing ranks of American women in their forties and fifties.
With the 50-year-old of today looking like the 40-year-old of
yesterday, more speaks directly to this highly affluent
group while providing them with articles and information on
everything from starting a new career to starting a family after
forty. Each issue covers beauty, fashion, health, relationships,
travel and money -- designed to make today's 40+ women look
and feel better than ever.
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a media kit
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Renovation
Style®
Renovation Style is the resource a woman
reaches for because it speaks to her needs, before and after.
Why? It's the only magazine to embrace the importance of interior
design choices when making renovation decisions. Renovation
Style is there for the reader through every step of the
renovation process -- before the first hammer falls until after
the last piece of furniture is placed. It's a sourcebook of
inspiring solutions, endless options and informational, practical
advice.
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Traditional
Home®
Traditional Home focuses on the affluent
homeowner and their gracious way of life. Today, as upscale
America rekindles its passion for its roots, Traditional
Home has never been more relevant as a place of authenticity
-- where good taste defines itself. Traditional Home
represents style that is not limited to any one time, culture
or design philosophy, but inclusive of them all. Traditional
Home readers enjoy active rich lives -- lives that are mirrored
in the pages of the magazine.
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10/2003
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