Entry into local health Web space offers pharmaceutical companies new targeted audience.
Somerville, NJ — May 21, 2003 — Choice Media, Inc., the world’s leading healthcare advertising representation firm, is announcing an exclusive agreement with WorldNow, the leading provider of Internet technology, revenue and content solutions for local broadcasters. This agreement gives Choice Media exclusive rights to provide national health content to WorldNow’s network of 100+ local TV Web sites and represent national advertising on the health channels. This new local focus will enhance Choice Media’s ability to effectively fulfill the expanding reach demands of its blue-chip pharmaceutical clients.
WorldNow’s prominent stable of leading ABC, CBS, NBC, FOX, and independent television stations, provides Choice Media’s pharmaceutical clients with the unique opportunity to target consumers within the trusted environment of a local TV Web site. The Choice Media/WorldNow partnership provides:
- A rich consumer experience within the health areas of over 100 local TV News Web sites.
- A potential to reach 8 million unique monthly visitors.
- Access to 43% US households (unduplicated).
- A loyal local audience of which 52% have a household income of over $50,000 and 60% have spent $50+ on online goods and services in the last month.
“Our partnership with Choice Media has enabled WorldNow to expand the national content portfolio we provide to our local TV stations, while growing our value for local and national advertisers,” said Mark Zagorski, President of WorldNow. “Delivering robust consumer and advertiser experiences has been key to the success of WorldNow’s local station sites, and we believe Choice Media’s health content will be a significant audience and revenue driver.”
Choice Media is the exclusive national advertising representation firm for the online Health Centers of all TV station Web sites powered by WorldNow. Choice Media is also providing its award winning health content to WorldNow’s network of local sites, providing additional sponsorship opportunities to pharmaceutical advertisers.
“A recent study from Media Audit shows that local TV Web sites in the US are increasingly winning audiences and WorldNow has built the largest network of local news and information Web sites in the world,” said Ash Nashed, president, co-founder and CEO of Choice Media. “This partnership increases our network reach to give our clients access to a local health audience; one with a first class profile and propensity to spend dollars on online products.”
Examples of the Choice Media/WorldNow partnership can be found in the health sections of KRON-TV (San Francisco), WGCL (Atlanta) and KPHO (Phoenix), ( www.kron.com, www.wgnx.com, or www.kpho.com, respectively). A full list of WorldNow Network sites is available at www.worldnow.com. Advertisers wishing to contact Choice Media for space or custom marketing solutions across the WorldNow Network of local TV station Web sites or the Choice Media Network can contact Bob Cecere at 908-203-5200 ext. 11 or send an e-mail to advertising@choicemedia.com. Other television stations wishing to incorporate Choice Media’s award-winning health content into their Web sites can contact Dennis Upah at 512-335-3336 or via email at partner@choicemedia.com. Additional information on Choice Media can be found at www.choicemedia.com.
About Choice Media, Inc.
Headquartered in Somerville, NJ, Choice Media is the second largest online health network in the world with more than six million monthly worldwide visitors. The firm is also the world’s leading online healthcare advertising representation firm, representing highly-targeted, premium-branded Web properties to global, blue chip marketers. It optimizes the buying, selling and delivery of online marketing solutions via unique multi-media strategies. In addition to representing the Health channels of WorldNow’s TV station Web sites, Choice Media also represents BabyZone, Drugs.com, HealthCentral.com, Healthscout.com, HeartCenterOnline, InteliHealth.com, MDchoice.com, Mental Health Matters, Rxlist.com, among others. Additionally, the company provides quality health content for professional and consumer Web destinations. Additional information on Choice Media can be found at www.choicemedia.com.
About WorldNow
WorldNow is the leading provider of Internet technology, revenue and content solutions for local news and information companies. Through its exclusive partnerships with over 140 local television stations, WorldNow has built the largest network of local news and information destinations in the world. WorldNow builds and supports an integrated, cost-effective software solution that diminishes the technological barriers to entry. Combined with WorldNow's comprehensive revenue programs, content offerings, consulting services and on-going customer support, broadcasters are empowered to establish superior Internet businesses that grow their audience, enhance their brand and drive new profits. More information is available at the award-winning website www.worldnow.com.
