Buying the Way to the Top for Your Online Business Opportunity
A Home Business Article Contributed by Elizabeth Fox-Wise
Why Buy the Way to the Top for Your Online Business Opportunity?
Imagine, for a minute, that you could advertise your online business opportunity ONLY to people who have already expressed an interest in doing business with you?
That's basically what happens when a prospective customer or client types a phrase into a search engine that's relevant to your online business opportunity.
But how does the search engines decide which sites get top placement in their search results? Some of the results are ranked by the search engine's computers while others are simply paid advertisements from companies willing to "buy their way to the top" using Pay Per Click Advertising.
Pay Per Click Advertising (known as PPC ) is an online advertising format that basically allows the opportunity for you to buy your way to the top of search results pages when search phrases are relevant to your online business opportunity. Online Businesses buy advertising space on specific search phrases or words, and are charged a certain amount every time a person clicks through from the ad to their online business web site.
How Does This Work for My Online Business Opportunity?
Test it to see for yourself! Try running a search on a major search engine like Google or Yahoo for a common consumer product like "laptop computers" When reviewing the results, you should see a set of results labeled as "Sponsor Results" or "Sponsored Links". All of those results are paid advertisements from the sites listed within the ads. If you purchase an ad for your online business opportunity with the major search sites you will seriously increase the number of searchers who find you.
This in turn increases your potential customer rate by getting traffic to your site. It also establishes a sense of familiarity as veteran searches see your ad again and again.
The ads that are displayed are ranked based on how much a business owner is willing to pay to advertise on each search phrase. The highest paying business gets number one ranking and so on down the line.
These ads are purchased through pay per click (PPC) advertising suppliers. The two largest PPC Advertising Suppliers, just happen to be owned by Google and Yahoo. Google's program is called Adwords and displays results on Google, AOL, Ask Jeeves, and several smaller search engines. Yahoo's program is operated by an acquired company called Overture, and the results appear on Yahoo, MSN, AltaVista, and several other syndication partners.
Why Should My Online Business Opportunity Pay for Traffic?
For online businesses that have had success with search engine optimization, the idea of paying for visitors is not really appealing. However, if you can make more money off a visitor to your online business opportunity web site than it costs to get them there, why wouldn't you pay someone to deliver those visitors to you? Keep in mind that you can choose exactly what search terms you want to advertise on, and you only pay when a searcher actually clicks on your ad.
