Finding the Competitive Edge for Your Internet Business Opportunity

A Home Business Article Contributed by G. Uma Bennett

Finding the Competitive Edge for Your Internet Business Opportunity

When you begin working with an internet business opportunity, it is helpful to use a successful company as a model to put your business in the marketplace. As you progress, your marketing has to evolve as well or you will find yourself left in the dust, if you just continue to do the same things your competitor does. The whole idea of "playing fair" may work well in sports, but in the business world, you have to use every advantage at your disposal to gain an edge over your competition.

Your advantage lies in what you can do better, faster, more conveniently or with better results than your competitor. It is what makes your internet business opportunity unique, innovative, new and different that you must accentuate. Online it is the innovators that reap the biggest profits. If you always follow the crowd you will not only be a pale second, but the task of marketing will be even harder than if you create your own playing field.

Put Your Internet Business Opportunity Promotions into High Gear

Finding the different angle to use in your promotions for your internet business opportunity starts with knowing how your competition is positioned. Take a look at the top players in the field and find out what they are NOT doing. If your are providing a service, offering an introductory period of free service that you convert to paid can lock in customers who do not want to look for another service provider.

Create a joint venture with other high volume online businesses that complement your own to combine this offer as a free bonus to the product they sell and you have free advertising and enhanced credibility to boot.

You can use products as bonus items as well or as an incentive for future sales by distribution to a specific target market where the opportunity is great, i.e. sending a sports related item to athletes is a great way to get endorsements and free exposure that can supercharge your sales.

Measuring Results of an Internet Business Opportunity

Putting all the pieces together for your internet business opportunity to work successfully takes time, no matter what the so-called experts tell you. Much of the time the focus of your efforts will be on sales and customer service, but periodically, you need to assess the overall impact of the work you have done and how the marketplace has responded to your marketing message.

If you have been on top of the game and kept a file of testimonials from satisfied customers, contact them and get feedback on your product or service. Have they refer any of their friends or family to you? Are they still pleased with the benefits that your product/service provides? What improvements would they like to see made? Review your advertising-is it up to date? What worked well last year, may not be effective now.

Answers to these questions help you to make the necessary changes and keep your message relevant.