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Note: This is a long page. Print it out, or scroll through at your leisure. You'll find something useful here!

Total Customer Relationship Management

Marketing Issues

• Marketing (General Issues)

• Advertising

• Business-to-Business Marketing

• Business-to-Consumer Marketing

• Lead Generation

• Direct Marketing

• International Marketing

• Publicity & Promotion

• Statistics & Data Sources

Marketing Support Capabilities

• Marketing Automation

• Campaign Management

• Lead Qualification & Distribution

• Relationship Marketing

Marketing Operations Management

• Event & Seminar Management

• Collateral Fulfillment

• Online Incentive Promotions

Marketing Research

• Survey Management

• Marketing Analysis

Field Sales Support Capabilities

Getting Ready To Sell

• Goal Setting & Time Management

• Territory Management

• Product Information

• Competitor Analysis

Personal Selling

• Prospecting       

• Pre-Call Planning

• Discovering Requirements

• Presentations

Closing Orders

• Opportunity Management

• Configuration Management

• Quotations & Proposals

Call Center Support Capabilities

Inbound Call Support

• Automated Call Distribution (ACD)

• Interactive Voice Response (IVR)

Outbound Call Support

• Predictive Dialer

• Workforce Management

Computer Telephony Integration

Sales Management Capabilities

Planning & Deployment

• Territory Management

• Recruiting & Selection of Sales Staff

• Training & Development of Sales Staff

Proactive Sales Management

• Sales Process Management, including Structured Selling Methodologies

• Quotas & Sales Forecasting

• Measuring Sales Effectiveness & Productivity

• Quality Concepts Applied to Sales

Sales Force Administration

• Sales Compensation

• Expense Account Management

Partner Management Capabilities

Customer Support Capabilities

• Web Self-Service

• Help Desk

• Field Service Management

Customer Support Operations Management

• Performance & Productivity Management

• Change Requests

• Customer Feedback

• Service Agreements

Ebusiness Support Capabilities

Sell-Side Commerce

Sales Configuration

Internet Marketing Tools

• E-Mail Marketing

• Search Engine Marketing

• Affiliate Marketing

• Click-stream Analysis

• List Management

• Web Site Interaction

Enterprise Resource Planning (ERP) & Financial Accounting Solutions

Successful CRM Projects

• Evaluating Requirements

• Cost Justification  and ROI Analysis

• Planning and Procurement

• Implementation Issues

• Training and Support

Sales & Enterprise Management

• Sales Role in the Corporation

• Sales & Marketing - Working Together

• Total Customer Service

• Collaboration with Accounting & Finance

If you have specific questions you would like explored, just e-mail them to me. If it looks like something people might be interested in, I will research it and publish a response here.