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Note: This is a long page. Print it out, or scroll through at your leisure. You'll find something useful here!

Total Customer Relationship Management

Marketing Issues

  • Marketing (General Issues)

  • Advertising

  • Business-to-Business Marketing

  • Business-to-Consumer Marketing

  • Lead Generation

  • Direct Marketing

  • International Marketing

  • Publicity & Promotion

  • Statistics & Data Sources

Marketing Support Capabilities

  • Marketing Automation

  • Campaign Management

  • Lead Qualification & Distribution

  • Relationship Marketing

Marketing Operations Management

  • Event & Seminar Management

  • Collateral Fulfillment

  • Online Incentive Promotions

Marketing Research

  • Survey Management

  • Marketing Analysis

Field Sales Support Capabilities

Getting Ready To Sell

  • Goal Setting & Time Management

  • Territory Management

  • Product Information

  • Competitor Analysis

Personal Selling

  • Prospecting       

  • Pre-Call Planning

  • Discovering Requirements

  • Presentations

Closing Orders

  • Opportunity Management

  • Configuration Management

  • Quotations & Proposals

Call Center Support Capabilities

Inbound Call Support

  • Automated Call Distribution (ACD)

  • Interactive Voice Response (IVR)

Outbound Call Support

  • Predictive Dialer

  • Workforce Management

Computer Telephony Integration

Sales Management Capabilities

Planning & Deployment

  • Territory Management

  • Recruiting & Selection of Sales Staff

  • Training & Development of Sales Staff

Proactive Sales Management

  • Sales Process Management, including Structured Selling Methodologies

  • Quotas & Sales Forecasting

  • Measuring Sales Effectiveness & Productivity

  • Quality Concepts Applied to Sales

Sales Force Administration

  • Sales Compensation

  • Expense Account Management

Partner Management Capabilities

Customer Support Capabilities

  • Web Self-Service

  • Help Desk

  • Field Service Management

Customer Support Operations Management

  • Performance & Productivity Management

  • Change Requests

  • Customer Feedback

  • Service Agreements

Ebusiness Support Capabilities

Sell-Side Commerce

Sales Configuration

Internet Marketing Tools

  • E-Mail Marketing

  • Search Engine Marketing

  • Affiliate Marketing

  • Click-stream Analysis

  • List Management

  • Web Site Interaction

Enterprise Resource Planning (ERP) & Financial Accounting Solutions

Successful CRM Projects

  • Evaluating Requirements

  • Cost Justification  and ROI Analysis

  • Planning and Procurement

  • Implementation Issues

  • Training and Support

Sales & Enterprise Management

  • Sales Role in the Corporation

  • Sales & Marketing - Working Together

  • Total Customer Service

  • Collaboration with Accounting & Finance

If you have specific questions you would like explored, just e-mail them to me. If it looks like something people might be interested in, I will research it and publish a response here. 

 

 

Denali Group, Inc.
2815 NW Pine Cone Drive
IssaquahIssaquah WA 98027

 

Phone: 425-392-3514
Web site: www.sellmorenow.com
Email:richbohn@sellmorenow.com

 

Copyright © 2004 by The Denali Group, Inc. (www.sellmorenow.com)