Pay-Per-Click (PPC) Search Engines
And Bidding For Maximum Return-On-Investment
 Bidding
on the pay-per-click search engines can be a time-consuming and
constant effort. Getting the maximum return on your investment means
weekly if not daily monitoring of your bids vs those of your competitors,
evaluating which PPC engines to bid on, and choosing your keywords
and then reviewing those keywords regularly.
There are a number of resources and tools that claim to "manage
your PPC accounts" however, like most things in the search
engine world, there is nothing that can compare to the human touch.
Below you will find links to articles on Pay-Per-Click engines
and bidding strategies that can help you gain the information that
you need to maximize your return-on-investment from these engines.
Below the articles you will find links to some of the major PPC
engines and a few of the secondary ones. More so than with directories
and "natural search engines" the secondary PPC engines
can be a great source of leads and revenue. While they will provide
for less traffic, the cost-per-click (CPC) is generally far lower
allowing you to bid for higher positioning, on more phrases, or
on more engines.
Articles On Pay-Per-Click Search Engines
And PPC Management
Coming Soon
Major Pay-Per-Click Search Engines
Google
AdWords
Perhaps the largest and best known of all the PPC opportunities
is the Google AdWords program. With this program you will see a
significant increase in traffic. the downfall is that due to it's
popularity the cost-per-click can be very high for competitive phrases.
Overture
- $25 Bonus
If there is a rival in PPC popularity then it's with Overture. Again,
you will witness a good increase in traffic however like with Google's
AdWords program, the cost-per-click can be very high.
Secondary Pay-Per-Click Search Engines
Enhance
(Formerly Ah-Ha)
- $25 Bonus
Significant increases in revenue can be realized with this PPC engine.
In the first week of testing this engine we saw significant increases
in both traffic and revenue from the test site. They are currently
giving away a $25 bonus for those who open accounts with an initial
deposit of $50. We only wish they'd been offering this when we ran
our trials. :)
GoClick
While this engine doesn't seem to provide a ton of traffic
it certainly seems to deliver in ROI. In our trials on this PPC
engine we did not see a large jump in visitors to our site however
they have a low CPC (cost-per-click) starting at just $0.01/click
and because of their secondary classification they do not have the
popularity that leads to high bid amounts. For ROI this is one of
our favorites.
Also See:
Major Search Engines
Major Directories
Search Engine Positioning Articles
Archives
|
