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Logo and Stationery Design Glossary
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A
Adobe Acrobat: Suite of applications
to create and view PDF files.
Adobe Illustrator file format (.AI files): AI
was developed by Adobe Systems for the Windows and Macintosh
platforms. It is primarily vector based although later versions,
such as versions 6.0 and 7.0, support bitmap information.
Adobe Photo file format (PSD.files):The
PSD file format (.psd files) is the native bitmap
file format for Adobe Photoshop.
- Achromatic: The non-colors: - black,
white and gray.
Agate: A type size of 5 1/2 points. See
also Agate Line.
Agate line: In newspaper classifieds,
a measurement denoting 1/4-inch depth by one column width.
There are 14 agate lines in one column inch.
Air: Large white areas in a design layout.
Airbrush: A compressed air tool that
dispenses a fine mist of paint or ink. It is used in illustration
and photo retouching.
Alley: The space between columns within a page.
Not to be confused with the gutter, which is the combination
of the inside margins of two facing pages.
Aliasing: The term is commonly applied
to spatial aliasing, which manifests as visible pixelation
- a blocky or jagged effect - especially with near horizontal
or near vertical lines
of high contrast.
Alignment: The position of type and or art materials
as they are aligned on a
horizontal or vertical line.
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