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 Search engine optimization alone can only achieve a certain amount of success. You must understand all aspects of each search engine algorithm to truly achieve high rankings. An important component of many search engine algorithms is link popularity. Google uses the number and quality of inbound and outbound links to that site to help determine the ranking of that site. If a site has links from many prominent and well-respected sites it will result in higher search engine rankings. Link building strategies and link popularity can also provide additional sources of highly targeted traffic.
Getting links from link farms and other irrelevant sources will not help you achieve top search engine placement and can actually hurt your rankings in some engines.
The Info Group analyzes each website, its targeted market and then seeks out high quality sites that:
- Compliment your site's content, products/services and target audience
- Offer the opportunity to review, showcase or highlight your products/services
- Have some established link popularity
- Are market and theme specific search engines and industry related directories often referred to as vertical portals or vortals
Our trained link building staff then contacts each of these sites and requests a link to our clients' site. This process takes time as we approach each potential link partner with an individually written email or phone call to ask for a reciprocal link.
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