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Contains a thorough explanation of your new identity and
how to use it effectively to complete a long-term successfully
consistent identity campaign. A Style Guide becomes the
cornerstone for the consistent application of the identity
throughout all the corporate materials. Without one, an
identity program becomes difficult, if not impossible, to
manage, especially if the printing, buying, ordering, and
specification of corporate materials is not a centralized
function. The key word in this phase of a program is consistency.
Functionally, it ensures that the standards developed by
your LogoSharx designers are systematically reproduced.
The Logo itself is often less important than it's systematic
implementation. A Company that uses different type styles
or letterhead layouts and maintains inconsistent color controls
can only project a confusing and disorganized image to its
various publics, regardless of how attractive the logo may
be.
The Customized Corporate Identity Graphic Standards Manual
covers the following:
• Consistent use of the Logo
• General and Specific guidelines for usage
• Corporate Colors
• Paper usage guidelines
• Medium guidelines (Logo used digitally on the web,
fax, software, vinyl, neon, etc.)
• Corporate Identity diversification
• Stationery Implementation
• Signage
• Legal Issues and tips
• Promotional Items
• Several other important tips and issues of corporate
identity consistency.
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