Maximize Your Customer Lifetime Value

Once you have successfully turned prospects into customers, move on to deepen the relationship for maximum lifetime value. Topica’s Online Marketing and Sales Solution has the tools you need to continuously gather customer information and create relevant email communications to strengthen loyalty and ensure repeat purchases. Your customizable Topica database supports you as you develop:

•	A growth-oriented, detailed database Fully customizable, so you can collect the data you require for clear insights, strategic segmentation, and accurate targeting, such as, demographics, transaction history, and preferences.
•	Customer profiles and transaction histories Analytics from email and Web site performance improve your communications, optimize campaign effectiveness and build a more profitable customer base.
•	Advanced segmentation Segment based on purchase frequency, types of products purchased, total amount spent, and total customer value.

As a result, you gain a better understanding of your customer base and can now focus on those that are most profitable for your business.

Use Automated Email Messaging to Increase Sales, Build Loyalty
Use Topica’s advanced email automation capabilities to up-sell, cross-sell, and resell, maximizing the lifetime value of every customer. For example, using Topica’s automated messaging technology, an office supply business automatically emails a special offer for a digital printer to any customer who purchases a digital camera, followed by an offer for ink cartridges. Once the customer has purchased the ink cartridges, the office supply business schedules recurring emails reminding the customer to order more ink cartridges before they run out. You can use this email strategy to increase mindshare and maximize the profitability of every customer.

Refine and Optimize as Your Knowledge Grows
Based on your continuously updated customer data, you’ll experience shorter sales cycles and maximize cross-sell, up-sell, and resell opportunities.

Enterprise-Level Capabilities for Small- to Medium-Sized Businesses
Topica’s Online Marketing and Sales Solution is comprehensive, yet easy to use. Designed with marketers in mind, it provides enterprise-level capabilities on a small- to medium-sized business budget. Our solution allows you to build your list of prospective customers, turn them into customers, and maximize your customers’ lifetime value. Build your custom solution now.