With Topica’s Prospecting Services, you can quickly and easily build a list of potential customers to market to and turn into first-time customers. You can find these prospects among visitors to your Web site, or have Topica find them for you on quality Web sites throughout the Internet, increasing the reach of your marketing message dramatically.

Find New Prospects on Your Web Site
If you’re currently driving traffic to your Web site through paid advertisements on Google or Overture, affiliate programs or display ads, you can significantly increase the value of that investment by using Topica’s Online Marketing and Sales Solution. Research shows that most traffic-driving initiatives generate less than a 5% conversion rate*, as the vast majority of your web site visitors don’t buy anything and never return. The key to a profitable ROI rests on the ability to gather information about your site visitors and get permission to contact them. Topica’s hosted forms make this easy.

For example, if you sell sporting goods online, you should invite visitors to fill out a form in return for a coupon or other incentive. Collect name, email address, gender, and sporting interest to follow up with targeted offers.

Because these site visitors choose to receive messages from your business or organization, your email is 100% permission-based and legally protected.

Expand Your Reach and Have Topica Find New Prospects For You
Using Topica’s Prospecting Services, you have access to a world-wide network of high-quality Web sites that you may leverage to find new prospective customers. We offer this service in two packages:

	Prospects with Standard Information This package includes first name, last name, email address, IP and a date- and time-stamp for every prospect we find for you.
	Prospects with Custom Information Select from all of the fields available with the Standard Package and add customizable fields tailored specifically to your business’ needs.

All your prospects are added to your secure Topica database for immediate follow-up, or we can email them to you on a daily basis.

Put That Wealth of Information to Work
Businesses and organizations with successful online channels constantly gather demographic and behavioral data about their prospects, allowing them to present the right offer to the right prospect at the right time – dramatically increasing conversion success. Topica’s Online Marketing and Sales Solution makes it easy. Learn how to use the knowledge you gain from your prospects to increase sales.