Surf City USAsm
Trademark Policy Background
Huntington Beach Conference and Visitors Bureau provides Surf City USA(sm) advertising and economic development services that promote the City as a great place to live and visit. The Bureau has filed four U.S. Federal Mark applications. The Bureau has received the following Serial Numbers from the U.S. Patent and Trademark Office:
78-518982 Class 035 - Advertising and economic development
78-518984 Class 016 - Printed materials including newsletters, brochures, flyers and pamphlets
78-518986 Class 018 - Handbags and sports bags
78-518988 Class 025 - Clothing and sportswear, namely hats, t-shirts, shirts, jackets, sweaters, footwear, shorts, pants, tennis cloths and belts
Trademark Policy Statement
The Bureau's main objectives in officially registering Surf City USA are to protect the City's reputation and promote a positive City image. The Bureau President is responsible for licensing the Surf City USA name and a licensing agreement is required for commercial use of this name on products. The Bureau does not permit the use of Surf City USA in any announcement, advertisement, publication or report if such use in any way implies institutional endorsement of any product or service without permission from the Bureau's Board of Directors.
Whenever the Bureau does enter into licensing agreements, it will do so with reputable and financially sound manufacturers. No City of Huntington Beach department or City-sponsored organization will have to pay royalties or be required to obtain permission from the Bureau to use the Surf City USA name if such use is solely for internal use. The staff of the Bureau is responsible for assuring receipts, accuracy of royalty reports and for identification and pursuit of trademark infringements. The Surf City USA name will carry the TM or SM mark, as appropriate, until final registration is completed.
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