Marketing Your Business Opportunity in Magazines
A Home Business Article Contributed by Elizabeth Fox-Wise
Paying for Ads in Magazines Might Be Too Costly for Your Business Opportunity
Magazine advertising is one of the most expensive print media advertising that you can choose for your business opportunity.
If the magazine has a high subscription base in your niche market, however, it could be some of the best advertising money your business opportunity could spend. If a magazine has a good reputation within in your niche market, steady advertising in that magazine will eventually lead to your business opportunity having a good reputation by association.
Because even one small, steady ad in a magazine could take a sizeable portion of your business opportunity advertising budget is important that you choose the magazine to advertise with wisely. Be sure that its distribution rate among your niche market is as high as you hope. A good way to do this is to find forums where your niche market hangs out online and find out which magazines those people read. That is where you business opportunity wants to advertise.
Another Way to Get Magazine Exposure for Your Business Opportunity is Send out Press Releases
Press releases should be sent to both newspapers and appropriate magazines on a regular basis. You should send out a press release any time there is a change in your business opportunities services or products, personnel, or any other change that you can present in a newsworthy manner.
You should also consider sending press releases to magazines and newspapers any time that there is anything noteworthy within your industry. Often when writing about these topics the journalist will quote you, along with your business name, in his article. Since the information is pertinent to your industry it will be read by your niche market giving you and your business opportunity more credibility with them.
Not all press releases will lead to magazine articles written, but you will be surprised how often magazines and newspapers are looking for filler stories and will turn to submitted press releases to help them out in a pinch.
To Freelance Writing for a Magazine with Your Business Opportunity Info in the Byline
Most magazines publish articles submitted by freelance writers. Many magazines will allow the freelance writer to include a byline with their name and their business name. Many magazines actually like your business name to be in the byline so it gives you credibility in the eyes of their readers.
This credibility can work both ways. If you submit good quality, informative, well written, industry related articles to magazines that share your niche market, with your business opportunity name in your byline; you will not only be increasing your exposure to your potential market, but you will also be building your reputation and credibility off of the magazine's.
Once you know which magazines your niche market reads, it is important that you do not overlook them as a wonderful opportunity for marketing you business. Either through purchasing ads, submitting press releases, doing some freelance writing, or a combination of them all, they are a wonderful place to catch the eye of your potential customers.
