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Welcome to
Andreoni.com, a
digital art studio with extensive graphic design,
printing and
marketing experience.
Business card design and business card printing
Andreoni
specializes in full color business card design and
postcard design.
These two marketing tools represent the front line image
of your business, after all, they are very often used to make first contact with
your future customers. Notice
this... as soon as you exchange cards with a
prospect, he/she will be looking at it - judging it -
and since most of us will judge things by what we see
(consciously or unconsciously), it is imperative that
your primary marketing tools portray professionalism and
high quality. Moreover, efforts put towards
your business card design, will give your customers a
sense of how much attention is brought to your products
and services, AND how serious you are about what you do.
Your
doctor, your
lawyer, your banker, like clean looking business cards with
very simple layouts. They like business card designs that are
printed in two colors on expensive white, textured cards,
with a few expensive embellishments, such as embossing
or gold foiling. Their cards usually stand out because
they are expensively produced, yet they don't have to
compete for attention (how many doctors' or lawyers'
business cards do you have in your card holder?). These cards are
passive, you look for them because YOU want to
specifically contact that person.
A 'regular' business, on the other hand, is competing to get
customers to contact them, these are customers who regularly
receive
cards and who are continuously contacted by competing similar businesses. A card that just
sits there, quietly waiting to be found or thrown away, is going to
lose you money. You need a salesman in every card holder that shouts "HEY YOU, HERE I AM, PICK ME UP
AND CONTACT MY BOSS." Like in any competitive
market, the first goal of your most important marketing
tool is not
information, the first goal is to grab attention, and
then provide information... and I'm not talking about
those silly tricks to grab attention, I'm talking about
memorable, striking graphics.
A great looking card
is always picked up, remembered and will stand out on any
desk or Rolodex. Great postcard designs will always be
noticed in the mail.
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