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The Prague Tribune - The leading business and lifestyle magazine in the Czech republic
 
   
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MAIN FEATURE >
Inside the PR game
PR. The acronym that's become both noun and verb - and one of the hottest employment sectors. At the same time, PR in the minds of many equals the manipulation of information. What's the real story behind the mythical image?

> What is PR?
> Money as motivation
> To outsource or not to outsource?
> Industry watchdogs
> The next generation


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INTERVIEW >
Michal Viewegh:
His own boss

Originally a teacher, today he's the best-selling Czech writer. With inexorable regularity he writes a new book year after year - for fourteen years counting.
CASE STUDY >
Paving the way to success
Without even realizing it, people in Prague are walking all over BEST products every single day. From supermarkets to Sazka Aréna, shopping centers and historical squares, BEST has paved the ground beneath our feet.

XMAS SHOPPING > Dream gifts for men & her

FOCUS >
Branding the luxury business
In a market where luxury brands are a relative novelty, and the average income still falls well below that of western Europe, how do retailers of the world's most prestigious names fare? Reactions are mixed, but optimism seems to prevail.
PERSPECTIVES >
Jozef Špirko: "Trust, but verify"
The chief brewmaster for Pivovar Velké Popovice is self-taught when it comes to management. He used trial and error to find the recipe for successful team leadership, and recommends an individual approach, open communication, and trust.
TRAVEL >
The best of Rome
Situated on the River Tiber, between the Apennine Mountains and the Tyrrhenian Sea, the "Eternal City" of Rome was once the center of the mighty Roman Empire. Today, it remains the seat of the Italian government and home to numerous ministerial offices, as well as one of the world's most popular tourist destinations.
PEOPLE >
Up& Down
MORE FROM BUSINESS >>
  

TRENDS >
Telecom, Goverment & Statistics

TIME OFF >
Upscale exercise, Jewel of Pařížská street, An extra wheel, Crossroads & New wine, new party

PEOPLE >
Petr Koblic &
Dušan Kunovský

 

NET WORTH >
Party service

TECHNO NEWS >
December 2004

COACHING CORNER >
Leadership lessons

LEGAL LABYRINTHS >
Superlegalization to the rescue

  MORE FROM LIFESTYLE >>
  

OFFICE SPACE >
Raw charm of industry

ARCHITECTURE >
Alternative comfort

DRINKS >
The Bacchus Report: Real Champagne comes only from Champagne

CAR OF THE MONTH >
Toyota Prius: ecology in practice

 

CULTURAL CALENDAR >
December 2004

OFF THE WALL>
Naveed Gill, CEO, Tiscali

REVIEWS >
Look & Listen

QUOTE, UNQUOTE >
December 2004

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