Opportunity for Increased Sales for Your Jewelry Business

A Home Business Article Contributed by Elizabeth Fox-Wise

Accepting Credit Cards is One Opportunity for Increased Jewelry Business

The ability to accept credit cards is probably the largest opportunity for your jewelry business to increase sales. Credit Card purchasing is quickly dominating the market for money spent buying goods and services in America. If you jewelry business is not able to accept credit cards, you are missing out on the opportunity for sales.

Jewelry, in particular, can often be an impulse purchase. If your potential customer is not carrying enough cash to cover the purchase and your jewelry business can not accept credit cards, you will loose the sale.

If you are selling your jewelry at a fair, there are a lot of vendors competing for the cash that the customer is carrying. Be sure to advertise at your booth that you accept credit cards. Since many of the merchants at the fair may not, you will find that some customers come to your booth and buy your jewelry because they can shop with their credit card.

Additionally, you will have more opportunity for add on sales for your jewelry business if your customer is paying by credit card.

Adding Body Jewelry to Your Line Will Increase Opportunity for Business

You can purchase body jewelry in a large lot at wholesale prices. Then embellish it, decorate it, customize it to fit your jewelry line. Eye Rings, nose rings, tongue rings, toe rings, belly rings, and other body jewelry is one of the fastest growing jewelry trends today. The market is wide open. As of yet, not many jewelry business owners are targeting that niche market.

It is best to purchase wholesale body jewelry and embellish it rather than to make your own body jewelry. Jewelry that is to be worn in piercings should be surgical quality. Piercings, in body parts other than ear lobes have a considerably higher chance of becoming infected. Fortunately, body jewelry is available in the wholesale market at very reasonable prices.

When displaying your body jewelry for sale, remember your target market and design your display to get their attention. People who purchase body piercing jewelry are not typically attracted to traditional jewelry displays. Your display and storage of your body jewelry also must be of a type that keeps that the jewelry clean. This an important consideration in pierced body jewelry because of high infection rate.

Jewelry Gift Certificate Sales are Another Great Opportunity for You Business

Offering Gift certificates is a wonderful opportunity for increased jewelry sales. Jewelry is often purchased as a gift; but sometimes the giver does not know exactly what the recipient would like. After looking at several things they become even more uncertain and may choose to buy nothing at all. If your jewelry business offers gift certificates, you will not have to loose that sale.

You can print out your own gift certificates but remember they are a gift and should be attractively presented. Print them on heavy card stock paper, customize them and include an attractive envelope with it. It is a good idea to put a photo of some of your jewelry on the gift certificate. Be sure it includes your business name and contact information as well as a To From area and expiration date.