Using Affiliates to Promote Your Business Opportunity
A Home Business Article Contributed by G. Uma Bennett
Using Affiliates to Promote Your Business Opportunity
To maximize your marketing potential for your business opportunity, on of the best ways is to create an affiliate program, where you pay a commission to individuals each time they sell your product or service. Getting people into your affiliate program and motivating your affiliates to sell better for you starts with being creative in your advertising and the marketing materials you provide for them to use.
Start by creating a mini membership site for them to download the marketing materials they wish to use. Go beyond banners, e-books and ads; provide them with a replicated private site where they can sell their own products. Use special discounts for all of your business opportunity affiliates, or run an ongoing monthly contest, offer the highest seller a cash incentive or a complimentary product of value you might sell.
Promote Your Business Opportunity Using Free Downloadable Books
Getting the attention of prospects for your business opportunity using free offers that link to your site has proven to be very effective. If you are using a free e-book as part of your marketing campaign, you want to get as many downloads as you can. But competition is stiff to get your prospects to download your e-book and then to visit your site. Gaining exposure for your offer is key, it is also a good idea to list your free e-book in all of the free e-book directories on the net.
E-books are considered software, which gives you the ability to list your business opportunity offer with the download sites. Once your prospect has downloaded your book, make it easy for others to do the same. Try adding a referral script inside your e-book, that allow your readers to recommend your e-book to their friend and colleagues. Encourage them to "tell-a-friend" by giving them a free bonus for their effort.
Creating Business Opportunity Advertising Relationships
Most entrepreneurs use a variety of methods to advertise their business opportunity. Creating ads that offer free e-books is one method to do this, but for the people who do not find your e-book, you have to make your e-book find them. The question is how do you do that? Build an alliance with e-zine editors that serve the industry related to your business opportunity. They already have built a strong lasting relationship with their subscribers who could be interested in your offer.
Send an email the editor explaining your free e-book offer and ask them if they would consider announcing it to their subscribers. As an incentive for this free advertising of your business opportunity, you can customize the e-book with their special affiliate URL for your affiliate program or even include a banner or ad for them on the first page.
This creates a win-win situation; you win with the e-zine announcement, they win by more exposure and possibly commissions from sales of your products. Not every e-zine editor will agree, but you will be surprised at the number who will.
