Finding Free Advertising for Your Home Based Business Opportunity

A Home Business Article Contributed by Elizabeth Fox-Wise

The Second Largest Expense for a Home Based Business Opportunity is Advertising

Following a close second to start up costs, most people will say the next largest expense for their home based business opportunity is advertising and marketing. That is not surprising as advertising is one of the largest expenses for most businesses.

By definition, a home based business opportunity is a business opportunity which is started and run with the owner's home being the businesses home base. While this does not mean that all of your work is conducted from your home, it does mean that your business has no other physical location and that your home is considered the businesses' home office.

This is to say that even a business such as house cleaning where all of your work is conducted away from your home, could still be a home based business opportunity as the office for your business is located in your home and your business does not own or occupy any other physical space.

Because a home based business typically keeps a relatively low profile, advertising can be even more important to the advertising based business owner.

Keeping Operating Expenses down While Still Getting Maximum Exposure for Your Home Based Business Opportunity

Free means of advertising should not be relied on exclusively for your home based business opportunity. However, since there are no fiscal costs your business, they should be a part of every well rounded marketing campaign irregardless of the nature of your home based business opportunity.

There are many means of free advertising for your home based business, but you must always keep your eye to spot the opportunity.

The main thing to keep in mind is that it is your job to be your home based business opportunity's number one cheerleader and you should be doing all forms of self promotion.

Some Ways of Self Promoting Your Home Based Business Opportunity

First and foremost, your home based business opportunity should be prominent in your mind all of the time, so that when opportunities for self promotion come up through out your day, you are watching and ready for them. This refers mostly to face to face self promotion. Telling everyone you meet about who your business is and what it can do for them.

Beyond that are some more focused means you can take to promote your home based business opportunity. Write articles in your field of expertise and submit these articles to web sites and publications in your industry who publish articles, in most cases they will let you include a tag line with your business name and URL.

Participate in banner exchanges with complimentary businesses. The other business owner gets to place a free advertisement banner on your web site and you, in turn, get to place one on his site promoting your home based business opportunity.

Another often overlooked means of free advertisement is to contact local radio or television talk shows and offer to be a guest speaker. Your initial contact should emphasize that your product or service would be of interest to their audience.

And finally, don't overlook bulletin boards at different places in your community where you can hang advertising flyers directing people to your home based business' URL.