Business Opportunity in Women's Jewelry Segment
A Home Business Article Contributed by Kaajal Tomar
It's a Women's World
Designing jewelry for women is a lucrative business opportunity. Some men have definitely taken to wearing jewelry but this number is limited. Jewelry business is women centric. Men purchase jewelry for the women they love. There is scope for making jewelry for different age groups. Demands for each age group is different. A woman of forty five certainly would not wear a crocodile shaped pendant where as it would greatly appeal to a girl in her teens. If jewelry is designed keeping in mind the age groups, the designing process gets relatively easier.
Jewelry for Teens- Good Business Opportunity
A girl in her teens would prefer to keep a variety of jewelry pieces which are easy on the pocket. Smaller pieces in silver, jewelry made from beads, funky designs, bright colors can never go wrong for this age group. They have no formal meetings to attend, or luncheon, so you have great scope for experiment. The trick is to make affordable pieces using different kinds of raw materials.
BEADS- many different kinds of beads are available in the market. Glass beads come in a number of shapes and designs. The simplest way to make a good neck piece is to string a large sized bead in black fabric chord and fix a fastener at the end of the chord. Beads made from gemstones come relatively cheaper than the individual pieces and with a little imagination a good number of earrings, bracelets and pendants can be made.
When gemstones are polished and cut, several smaller pieces as waste gets collected. These pieces are used to make beads. This is a good opportunity for jewelry business .
CRYSTALS- swaroski crystals have gained popularity the world over. These crystals can be made into very pretty jewelry. They sell cheaper than other metal jewelry and are ideal for teens and young women.
CLAY- terracotta is an unusual material to make jewelry from but if proper technic is used to heat and set the clay,it can easily be added to your collection.
Creativity and imagination is necessary to succeed in the jewelry business. There are a number of talented and successful people in the jewelry industry. Constant innovation in your product line and smart marketing skills will enable you to go far in the jewelry business.
Jewelry Business Opportunity(18 - 35)
Women in their twenties and thirties offer a great opportunity in jewelry business. Working women need light and smaller pieces for their every day use in keeping with their work environment. For example, women in the corporate world or teachers would prefer smaller and elegant pieces for their work attire.
The demand is different for different sectors. Evening wear calls a need for bigger and bolder designs. With the purchasing power of women ,they can afford to buy more than one piece for themselves. And being young as they are, they are keen to try unusual pieces too. Studies show that demand for all kinds of jewelry has increased in the last decade or so and it will continue its steep rise.
Jewelry Business Opportunity( 35 and Above)
Women in their late thirties and above prefer elegance and simplicity. Individual tastes may vary and some women may still go in for bolder pieces but if you cater to this segment the above qualities should be kept in mind.
Innovation is the Key
As the jewelry industry is getting competitive, constant innovation will keep one successful. Women's jewelry segment provides good business opportunity. Always be on the look out for new and different materials to make your jewelry from. There is a wider choice in this segment so make your move and start your own jewelry business.
