In North American mainstream culture, some colors are associated with certain qualities or emotions: Red colors can stimulate warmth, hunger, and excitement. Cooler colors such as green and blues, enhance calm and content feelings. Dark colors make objects seem heavier, while light colors make them seem lighter. Yellow may reflect a lack of worry, while black a troubled state. Of course not all colors mean the same things to all people. Yellow may sometimes mean cheap, Green may mean money or greed, black may mean elegance or death.

Psychologically, and on its own, white is the color of cleanliness and purity, truthfulness, youth, simplicity and innocence. White has become a very popular background color in web sites, because it offers the best readability onscreen, and as a non-color.

Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.

Check our Color Description ( Psychology )

BLACK & GRAYS
Formal, mournful, rich, elegant, serious, seriousness, distinctiveness, boldness, sombreness', authority, practicality and a corporate mentality.

BLUES
Authority, dignity, security, faithfulness, trust, reliability, belonging, coolness.
Deep blues: Analytical, serious. scholarly, academic, naval, regal.
Pale blues: Calm, pacific, ethereal, fresh, clean, cool.

BROWNS & BEIGES
somber, natural, authentic, utility, earthiness, woodiness and subtle richness.

GREENS
Environmental, motion, mobility, wealth, natural, tranquillity, health, freshness.

ORANGES
Warm, cautious, hazardous, cozy, energetic, fun, cheeriness, warm exuberance.

PINK & LAVENDERS

PINK: femininity, innocence, softness, health.

PURPLE
Royalty, spirituality, dignity, sophistication, costliness and mystery.

RED
Aggressive, assertive, intense, strength, vitality, life-sustaining, passionate, courageous, insightful.

YELLOW
Tropical, Sunlit, healing, Illuminated, discovering, positively, sunshine and cowardice.