 Two
new ambassadors for Serengeti: Luke Perry and Peta Wilson
 As the epitome of innovation and style, Serengeti sunglasses combine the
refinement of elegant frames with next generation polarizing lenses.
Serengeti sunglasses are the favourite choice of pilots, professional
drivers and the leading stars and now welcome you to the world of sun
protection excellence.
The link always seemed obvious between Luke Perry, the actor discovered
by the public as Dylan MacKay, the famous charmer always driving gorgeous
convertibles in ‘Beverly Hills’, and Serengeti sunglasses, before becoming
reality in 2004. Currently starring in the West End theatre adaptation of
‘When Harry Met Sally’, Luke Perry perfectly epitomises the Serengeti man.
 The Australian actress Peta Wilson, star of the American TV series
‘Nikita’ and a gorgeous creature of the night alongside Sean Connery in
‘The League of Extraordinary Gentlemen’, is the quintessential Serengeti
woman: sexy, dynamic and modern…
Thanks to their elegance, chic and glamour, Luke Perry and Peta Wilson
convey the image of Serengeti glasses in 2004.
Whether driving a convertible in California or on a safari trek in
Tanzania, see the world better through Serengeti glasses
Proud to bear the name of a magnificent nature reserve in Tanzania,
Serengeti sunglasses feature revolutionary technology lenses initially
designed for car windscreens. With Serengeti glasses, your vision is
enhanced, colours are sharp and more luminous, even in cloudy weather.
The sunglasses of choice for pilots, professional drivers and lovers of
wide open spaces, Serengeti sunglasses are acknowledged as the best in the
world. Thanks to their hand-finished and polished casual or glamour frames,
Serengeti sunglasses take you to perfection in solar optics.
 THE ULTIMATE POLARIZED DRIVING LENS
Despite the millions of drivers on our roads every day there has never
been a lens specifically designed to meet the visual demands of driving.
With the launch of Serengeti’s new generation lenses the gap in the market
has been filled. Scientifically designed to increase the visibility of the
critical driving colours – reds, ambers, greens, Serengeti lenses enhance
drivers’ vision. As a result, brake lights, traffic signals and road signs
appear brighter and easier to see and objects are enhanced that may not
normally be seen or seen as quickly with regular sunglasses. Glare from the
road can be tough and tiring for drivers’ eyes. Serengeti lenses are
formulated to subdue this glare adding to drivers’ comfort and reducing eye
strain and eye fatigue. In addition Serengeti lenses selectively filter out
scattered blue light which causes blur and visibility problems. The lens
cuts through road haze to improve contrast and sharpen details for drivers.
 Unlike the majority of sunglasses with fixed tint lenses, Serengeti’s UV
activated photochromic lenses adapt to ever changing weather conditions.
They automatically darken in bright sunlight then lighten in overcast
conditions to actually brighten your field of vision. Serengeti - the
ultimate lens to help drivers conquer the visual challenges of the road.
Sunglasses more than sun protection : sun appreciation
Serengeti continues its success story with a new generation of
sunglasses …
 Serengeti, the top of the range in polarizing lenses The major tendency
in solar protection, polarizing lenses are currently recommended for
everyone and have emerged as the must have accessories for 2004. Serengeti
lenses remove all dazzle even from the most reflective surfaces and absorb
99.9% of polarizing light. Serengeti sunglasses are the most finely
engineered in the world and will appeal to all aficionados of driving and
marine activities searching for optimum visual comfort and a refined style.
 Serengeti, solar perfection Serengeti sunglasses, the epitome of
refinement, have been hailed for their "smart" photochromic lenses and are
now available as prescription sunglasses. They are the ideal combination of
discreet elegance, luxury and visual perfection! This year’s innovation
features two new frames with PolarMax polycarbonate sun lenses that are
guaranteed to thrill those who love ultra-light models. Thanks to their
minimalist design, pure lines and solar innovation, they are clearly the
accessory of the year!
Serengeti, outstanding polarizing glasses
Ultra-light casual style
Stratus
The epitome of innovation, this ultra-light model in titanium is ideal
on the green or a paradise island and opens the doors to the invisible
technicity of Serengeti lenses whilst offering the ultimate in solar
perfection.
• Pierced titanium frame with new polarizing lenses in PolarMaxTM
polycarbonate • Model for ladies and gents • Weight : 10g • RRP: £ 160 (or
225 €)
Alto
Feel like a quick trip to Saint-Bart’s or the Seychelles? Feel like
optimum protection and unparalleled style? Feel like sunglasses that
combine all the latest solar technologies? Look no further than the light
and elegant Alto that fulfils all your desires.
• Pierced steel frame and new polarizing lenses PolarMaxTM in
polycarbonate • Model for ladies and gents • Weight : 14 g • RRP: £ 160 (or
225 €)
These models feature the new PolarMaxTM polycarbonate lens. Ultra light
and almost completely shock proof, the PolarMax™ lens is 20 times more
impact resistant than conventional glass. It combines all the features of
Serengeti mineral lenses and offers total perfection in solar optics. The
photochromic lens darkens and lightens according to light levels and boasts
Spectral Control technology that filters harmful blue light. Thanks to its
polarizing film, PolarMax™ eliminates any dazzle effect. Models are also
available in PolarMaxTM CPG (Cool Photo Grey).
Serengeti, outstanding polarizing sunglasses
Style chic with sophisticated models
Bromo
Chic and sexy, Bromo combines ultra-femininity and high technicity. The
sunglasses that go with all glamour ladies in the front rows of every hyper
fashion parade in vogue at the moment!
• Black acetate frames • Photochromic mineral lenses strata-drivers •
Ladies’ model • RRP: £ 125 (or 235 €)
Pisa
The must have accessory for today’s appealing gentlemen. The vital
accessory to assert your personality, strengthen your sensuality and make
the most of the sun in as perfect a way as possible.
• Black acetate frames • Photochromic mineral polarizing lenses
strata-drivers • Gentlemen’s model • RRP: £ 120 (or 205 €)
Presented with the strata – drivers polarizing lenses, these models are
highly recommended for driving and high luminosity, but are also perfect
for daily situations. The copper tone of the lens blocks dazzling sun rays
in the upper part and ensures a clear view of nearby objects in the lower
part. These sunglasses are also available with grey-green polarizing lenses
(strata–555 nm).
Serengeti, sunglasses that take you to solar perfection
Dynamic style with redesigned metal
Vedi
THE sunglasses to take when driving your convertible down from
Mulholland Drive to Malibu. The secret shared by pilots, professional
drivers and the leading stars for sublime views and a feeling of complete
freedom.
• Black metal frames • Photochromic polarizing mineral lenses
strata-555nm • Model for ladies and gentlemen • RRP: £ 160 (or 249 €) •
Available featuring prescription sunglass lenses tailored to your eyesight
(new in 2004)
Medium Aviator
Aviator sunglasses redesigned to make everyone happier from those who
love speed to fashion and technology freaks. A fashion fundamental, this
year featuring very high quality lenses! Go and be a hero – in the sky and
on land.
• Black metal frame • Photochromic mineral lenses 555nm • Curved unisex
model • RRP: £ 145 (or 190 €)
The Vedi features the strata – 555 nm polarizing lens. The Medium
Aviator features the 555nm. They are ideal for high luminosity situations,
with a grey-green colour to optimise the transmission of yellow and green
waves and thus ensure an extremely close reproduction of what you see.
These models are also available in copper polarizing lenses
(strata–drivers).
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