Software SnapShot

Nurture Marketing for Microsoft CRM

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Product

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In-Depth Review

About the company:

Founded in 1989, I.B.I.S., Inc. is now well into our second decade of delivering innovation in technology and continued success for our customers and business partners. In other words, we are into our second decade of award-winning excellence.

Noting our tenth year in the industry, Marty Paradise, Microsoft General Manager Southeast District, stated, "In this fast-moving world of technology, it is truly a novel achievement for a company to reach such a milestone and to stay at the top of their game for so long. Microsoft cannot be successful without great, service-ready Partners such as I.B.I.S., Inc."

Since the very beginning, we have kept pace with innovations in technology while maintaining a razor-sharp vision of the future, evolving into the strategic business partner we are today. And we continue. Continue to pioneer. To innovate. To take our customers to the next level and beyond.

So far this year, I.B.I.S., Inc. has been singled out and recognized for excellence over 10 times by the press, our customers, our partners and the Industry as a whole. 2001 began with Great Plains (now Microsoft Business Solutions) recognizing several I.B.I.S., Inc. customers for their outstanding achievements and extraordinary successes at the Microsoft Business Solutions Global Pinnacle Awards Ceremony and the Diamond Award Breakfast during Convergence 2001, Microsoft Business Solutions annual international customer conference.

And it continues… we are proud to be a part of Microsoft Business Solutions, President's Club, the prestigious Inner Circle, as well as being elevated to the level of Microsoft Certified Gold Partner for Enterprise Systems.

Additionally, I.B.I.S., Inc is honored to have been recognized by Accounting Today magazine as a Technology Pacesetter, by Smart Partner magazine in their annual Smart Partner 100, and by the Metro Atlanta Chamber of Commerce as an Atlanta Hot Company for 2001.

Further details on the financial condition of the company and total installed base are included in our complete In-Depth Review.

Product:  Nurture Marketing for Microsoft CRM

About the product:

Long-term business relationships must be cultivated over time; however, few companies have the tools and resources necessary to efficiently manage this process. Microsoft Customer Relationship Management delivers exciting new capabilities to companies of all sizes and makes the development, service, and tracking of prospects, opportunities, and customers easier than ever before.

Now, with Nurture Marketing for Microsoft CRM, your company can easily customize action plans comprised of detailed nurture marketing activities. Jim Cecil's proven methods have been employed by successful companies like Ingram Micro and Microsoft; and these methods are easily accessible through Nurture Marketing for Microsoft CRM.

Your company can be confident that all prospects and customers are being consistently reminded about your company's products and services through a series of personalized and automated customer “touches.” This automated sequence of marketing activities provides your company with an efficient yet meaningful way of communicating with your customers and prospects without overwhelming your salespeople with managing multiple, simultaneous follow-up tasks.

Simply define the plan that is right for an individual contact or contact group, assign the plan, and you can be assured that each contact will be nurtured through a series of phone calls, emails, letters, newsletters, case studies, or any other means your company desires.

As a result, your salespeople will have more time to spend on high-payoff activities, while still efficiently maintaining and cultivating the valuable relationships that will pay off in the future!

Nurture Marketing for Microsoft CRM provides a highly efficient way of managing consistent long-term relationship-marketing campaigns – otherwise known as drip marketing or Nurture Marketing. This product, designed in cooperation with the James P. Cecil Company, makes the day-to-day management of drip marketing much easier than ever before.

With Nurture Marketing for Microsoft CRM, campaigns and activities are easily defined, assigned, and tracked, ensuring top-of-mind awareness among your prospects and customers by making them feel appreciated and informed.

Create and Define Nurture Campaigns and Activities
Nurture Campaigns are comprised of a sequence of activities, or steps, that define a particular sales and marketing campaign and include letters, phone calls, and to-do's.

Assign a Nurture Campaign to a Contact or a Group
A Nurture Campaign can be easily assigned to a contact or group of contacts by anyone who is granted permission within your organization, such as an Inside Salesperson, Account Executive, Sales Director, or Marketing Director.

Track Nurture Campaigns and Activities
Nurture Marketing for Microsoft CRM makes it easy for you to track which activities have been performed for any contact. This ensures that all communication with your customers and prospects is consistent, well-coordinated, and perfectly timed.

Price:

Nurture Marketing for Microsoft CRM:  $99 per named user

There will be a fee (18% of the then current list price) for upgrades and enhancements. License is for a single named user of Microsoft CRM. All users must also be Microsoft CRM licensed users.

Complete details on pricing are included in our complete In-Depth Review.

In-Depth Review:

This program is best suited for users of Microsoft CRM who are truly passionate about relationship marketing.

Note: A complete review of this solution is in final edit and will be available in real soon now.

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