Black and White and Viewed All over - Newspaper Ecommerce Web Site Design

A Home Business Article Contributed by Sharon Hill

Print Products Compete with Ecommerce Web Site Design

It once was said, and still is by some, that newspapers are dying - that the Internet, with its ecommerce web site design, is taking over. That online is the best place for your advertising dollar.

Newspapers Design Their Very own Ecommerce Web Site Design

Nothing could be farther from the truth. Newspapers have learned to compete - and win.

Savvy newspaper executives, smart enough to see the handwriting on the wall, have taken their print product to the web - with informative, useful, relative and incomparable web site design.

With a wise, "if you can't lick 'em join 'em" attitude the giants of the newspaper industry - Knight Ridder (owners of the Charlotte Observer, Columbia State, San Jose Mercury News, Philadelphia Enquirer and Miami Herald among others), Gannett (its newspapers include USA Today, Arizona Republic, Nashville's Tennessean, and the Cincinnati Inquirer and McClatchy Company, who owns Minneapolis Star-Tribune, Anchorage Daily News and the Sacramento Bee as well as smaller newspaper groups, have combined their advertising as well as their news offerings to include reader choices of print or online.

Ad packages generally offer folks the chance to place their own ads direct from the newspaper's web site, adding all the art, logos, photos, bold and borders they wish.

So What Does the Design of a Newspaper Ecommerce Web Site Do for Your Business?

Newspapers are still the best advertising buy you will find anywhere. No matter how clever the Internet competitor, no matter how many Internet Service Providers provide slick Yellow Page local search offerings, there is one area in which newspapers stand out - way out - above the crowd.

Newspapers are still the number one source of news for most folks. Therein lies your advertising advantage. Folks who want to buy your new golf clubs may make that purchase from your golf club association web site ad, or your golf news magazine ad. But what about those folks who don't plan on buying a new set of clubs but find that your cleverly designed advertisement creates the desire for the latest golf gear?

These are the folks you might reach as they read the local news or sports, or wander page to page looking for the weekend movie schedule. This is the sole realm of the newspaper industry - and what makes it a great boon to your advertising message.

It's an Ecommerce Web Site Jungle out There

With so many choices it's hard to decide on where to put your business message, but you can't go wrong by setting aside at least a portion of your advertising dollar for your local newspaper. Sit down with an experienced newspaper advertising rep, ask for their media kit and rate card, compare demographics, circulation and rates - and let the ad rep help you budget out a year of consistent advertising.

Newspapers traditionally offer large discounts for advertisers who commit to run a certain number of lines or inches of advertising within a designated period - usually a year; or who commit to run a few lines of advertising each and every day in the newspaper's classified section.