SEOToolSet^TM Certification

Earn the SEOToolSet^TM Certification to demonstrate your expertise in search engine optimization with the SEOToolSet^TM and your commitment to performing ethical, search engine friendly SEO.

While SEOToolSet^TM Certification is not an industry standard (nor does it seek to be), it does indicate that as an SEO specialist, you have set a personal standard for yourself. You use the SEOToolSet^TM, a powerful set of SEO tools, to your advantage. You have been trained on the latest tools and you will continue to receive additional SEO training every year. You passed the certification exam. You promise to uphold the SEOToolSet^TM Code of Conduct and Code of Ethics. You willingly submit your work to random anti–spam audits. SEOToolSet^TM Certification attests to the fact that you are thoroughly invested in being an upstanding member of the SEO community and you are dedicated to preserving the integrity of the search engines, the SEO/SEM industry, and yourself as a business professional.

SEOToolSet^TM Certification Program

Levels of the SEOToolSet^TM Certification

Whether you are an independent SEO consultant, the head of a search engine optimization company, an entrepreneur who optimizes your own website, or part of the search engine marketing team at a major corporation, we have an SEOToolSet^TM Certification that recognizes and inspires confidence in your skills.

SEOToolSet^TM offers the following levels of certification:

Certified Analyst	Certified Organization	Certified Gold Organization	Certified Platinum Organization*
Individual Analyst with SEOToolSetTM Certification	Organization with 3 or more SEOToolSetTM Certified Analysts	Organization with 6 or more SEOToolSetTM Certified Analysts	Organization with 6 or more SEOToolSetTM Certified Analysts PLUS an SEOToolSetTM Certified Instructor
Learn More	Learn More	Learn More	Learn More

*Will be available January, 2005.

Plus, SEOToolSet^TM Certified Analysts and Organizations are eligible to join the future SEOToolSet^TM Partnership program, where you can choose to partner with Bruce Clay, Inc. and receive qualified project leads directly from Bruce Clay, Inc.-a search engine optimization leader since 1996.

Benefits of the SEOToolSet^TM Certification

With the SEOToolSet^TM Certification program, you receive:

• Industry recognition of your search engine optimization training and proficiency with SEOToolSet^TM.
• An SEOToolSet^TM Certificate and seal that identifies you as a Certified Professional to colleagues or clients.
• A listing in our directory of certified practitioners with a direct link to your website.
• Anti-spam audits that prove to clients and colleagues that you are an ethical SEO practitioner that follows our Code of Conduct or Code of Ethics and does not engage in any practices that may endanger your website's inclusion in the search engines.
• Yearly refresher courses to keep you on top of the latest advances in search engine optimization technology.
• A year-long subscription to SEOToolSet^TM with FREE accounts. Plus, you receive a special discounted rate on all additional accounts.
• A quarterly newsletter with the latest search engine news and advanced optimization tips

How to Become SEOToolSet^TM Certified

1. Attend our two–day SEOToolSet^TM Training Course.
2. Use the SEOToolSet^TM to practice search engine optimization for at least 30 days.
3. Apply for SEOToolSet^TM Certification and attend our one–day Advanced Certification Course.
4. Pass the SEOToolSet^TM Certification exam.
5. Pass the anti-spam audit.

Then, after you are certified, you will receive the full benefits of an SEOToolSet^TM Certified Analyst, which can be renewed each year by taking an Annual Refresher Course.

Take the first step towards certification and enroll in our SEOToolSet^TM Training Course today!

Copyright © 2004 Bruce Clay, Inc. All rights reserved.