Your own Business Ezine, from Your Home Base

A Home Business Article Contributed by Sharon Hill

What's Great about Publishing Your own Business Ezine, Right from Your Home Base

I'm not a writer, you say - just a start-up business person trying to work from my home base. My home base business is not about writing - I sell hats, or I deliver balloons, or I repair equipment. I can't do an ezine.

Yes, you can. And you should. Even if you can't put your thoughts into clear, organized, entertaining thoughts, you can find someone who will do that for you. But you, as the industry expert, do have the thoughts and ideas necessary for the ezine material, it's wonderful marketing for your business, and you can do it all from your home base with a little training.

Business Ezines from Your Home Base - Great Marketing

Why is it great marketing? First and foremost, because as you grow your subscriber list you are growing a list of consumers who want to know about your product and service. You have created your own email mailing list - no spam here. You can use this list time and time again to market your home base business.

An ezine will present you to others as an expert in the industry and on the topics you address.

You're not an expert, you say. Yes, actually you are. I had to learn that lesson myself awhile back. I co-authored a business management book - spent 2 1/2 years writing, interviewing, researching. In a group setting a short time after the book was published I mentioned that I was not an expert - just the person who talked to and wrote about the experts. No, " one of the professionals in the group corrected me. You are an expert. That made you the expert."

I thought about what she had said and realized that she was right. I had spent 2 1/2 years learning the subject material from educators, employers, consultants and written and online material. I knew the topic backward and forward. I had indeed become an expert. And you are as well. If you have the knowledge and the experience to grow a business , whether in a big corporate corner office or from your home base, in the industry you have chosen you are indeed an expert.

Demographic Info for Your Home Base Business from Your Ezine

The other great thing about an ezine, if it's given away free from your home base business' web site, is that you now have a way of tracking who it is that's visiting your site and not making a purchase. This gives you good info about the visit to sale ratio, about any demographics of non purchasers. Maybe, for instance, a lot of 18-24 year old males are going to your site, but then not making a purchase. Maybe you need something targeted especially to this group.

Another important reason for creating your own ezine is that it's one of the least expensive, but most cost-effective advertising and marketing tools you can use. You don't have to print or mail it, and you don't have to wait for its arrival at your consumers door.