Comparing Internet and Telemarketing Mortgage Leads

A Home Buying Article Contributed by Robert Scalia

What's the Main Difference between Internet Mortgage Leads and Telemarketing Leads?

Mortgage brokers today are looking for high quality mortgage leads.

But while technology continues to present new way of disseminating mortgage leads, it seems that qualified mortgage leads and exclusive mortgage leads are becoming more and more difficult to find.

Many Internet mortgage leads are now being generated through SPAM and such. Everyday, consumers are bombarded with tens if not dozens of unsolicited emails trying to coax them into filling out forms requesting information on mortgage loans and other such refinancing information.

Apart from being extremely annoying to consumers, this method of mortgage leads generation usually does very poorly in terms of yield and closings. This has caused mortgage brokers to bitch and complain about the poor quality of these non-exclusive mortgage leads that end up being hit a thousand times before you even have a chance to pick up the phone and call the number. Most never even get answered at all.

While telemarketing mortgage leads are far from perfect, it's safe to say that the chances of getting a higher quality, qualified mortgage lead with telemarketing is much better than with e-mail or the Internet. With telemarketing, you can be sure that the person who has been contacted is truly interested in acquiring a mortgage loan or the like.

What are Some of the Factors You Should Consider When Evaluating Telemarketing Mortgage Leads?

For starters, you want to make sure that companies aren't overselling the mortgage leads they generate.

When it comes to telemarketing, the best telemarketing mortgage lead is the exclusive mortgage lead. They might be more expensive, but at least you are assured that you should be the only person receiving the lead.

You also want to find out how telemarketing leads are being generated by any given company. It is usually best if the mortgage lead made the initial contact. In all situations, you want to watch out for leads that are produced through companies using auto dialers in an attempt to build leads databases. This is the equivalent of Spam through the Internet and is really of no use for you.

You also want to get a hold on how telemarketing mortgage leads are delivered. Leads may be delivered in text format, Microsoft Excel or email, and it's very important that you find out a format that you will be able to work with.

And What's the Last Thing to Consider about Telemarketing Mortgage Leads.

Don't forget to consider the timeliness of the Telemarketing Mortgage Lead.

It is critical that you find out how quickly a telemarketing mortgage lead generation broker turns the lead around and delivers it to you. You would ideally want that lead to be delivered instantly, but you definitely don't want to wait more than 48 hours.

If it is, make sure you are not paying a real-time price for it. And keep in mind that the more time that passes from the time you request info, the less chance you have of closing the sale to this lead.