Increasing Your Web Traffic

A Web Hosting Article Contributed by Frances Rhea

Keys to Increasing Your Web Site Traffic

Getting Web site traffic after your site is completed is of the utmost importance to all site owners. Learning to get traffic to your Web site is simple but can take some time and dedication from you.

First Steps to More Web Traffic

All pages of your Web site should have been created with Meta Tags. If your site does not contain this important key, add them. Each page should have at least a Title, author, keywords, and description. The next step is to then submit your Web site to the search engines to increase your Web traffic.

Actually getting a listing can take a few months but can be well worth the effort. Do not pay a company or someone else to do this for you. It is possible to register with 5-10 of the more popular search engines in a half hour of your time. The lesser known search engines will be picking you up from the lists of the larger search engines in no time.

Since about half of your Web site traffic will probably come from search engine referrals, page optimization for search engines is important to understand. Do not make the mistake of hiding your keywords on your page. It is one of the quickest ways to get banned from a top search engine! Read the material carefully at each search engine site prior to your submittal. Following their rules is important.

Form a Link Exchange with other related Web sites. This can be beneficial in getting listed with the search engines. When a search engine see external links it boosts your credibility.

Keep Your Pages Fresh to Get More Web Traffic

Always give your visitors a reason to return to your site. Keeping your pages fresh and current will help since no one wants to keep looking at the same thing. Web sites that have a contest with prizes generate more Web traffic. So do sites that offer a free E-Book(s). An E-book is a downloadable cross-platform file in exe or pdf format. If the E-book topics are popular and contain valuable information, word of mouth will make your Web site traffic increase.

Top Ways Sites are Discovered

It is interesting to note the ways visitors get to your Web site. Statistics show that Banner ads only bring 1% of Web traffic. Targeted email only brings 1.2% with TV spots only 1.4%. Visitors getting there by accident provide 2.1% of Web traffic. Magazine ads can bring 4.4% more traffic. Word of mouth and random surfing will bring 20% of your Web traffic while Search Engines will bring 46%.

Conclusions on Increasing Web Traffic

Knowing this information can help you determine where you want to place your focus for your online marketing campaign to increase your Web site traffic. As you can see word of mouth and search engines bring the most traffic but you must have something to offer your visitors or your Web site traffic will not return.