Link Promotion Brings More Web Traffic

A Web Hosting Article Contributed by Frances Rhea

Promote Your Site for More Web Traffic

There are myths about search engines and the Web site traffic they generate. Advice is given by gurus that tells us we need to optimize our pages to improve our Web site traffic. We are told that reciprocal linking is dead and that having a top rank in the search engines is essential. This is not true. Read on to find out why.

The Truth about Search Engines and Web Traffic

If you exchange reciprocal links just for search engine rankings, you are throwing away thousands of free visitors to your site. You will be spending time and money you do not have to.

Your visitors are going to leave your site anyway. They will not stay there forever. If you do not provide them with someplace to go, they will go back to the search engines. When they get there, they see the same old top 10 sites. These Web sites have generally paid thousands of dollars to get there. These sites rely only on search engines for their Web traffic.

Using Links for More Web Traffic

By exchanging reciprocal links for the Web traffic they can provide as your first priority, the search engine rankings will follow. Having a good link section provides your visitors with a variety of places to visit. This means not just having links to sites that are related to your content. It is possible that your visitor has already found the information they need on their subject and are looking for some place different to go to. This is where having lots of links helps out.

Your Web traffic will visit other sites and bookmark your Web site so that they can return again to see what links you have added.

The more sites you link to and that link back to you, the more Web traffic you will generate. If you think of links as free advertising you will understand the concept.

Place your links in a prominent position instead of hiding them. You want visitors to look at your links! They should become a very important part of your Web site. Referring other Web sites is great business. They will benefit by your links, and you will benefit from your link on their site. This way you and other individual Web sites will benefit instead of the large search engines which charge for their premium services.

Maintain you links in a categorized list. Never have long pages of links as your visitors will not scroll through them to read them all. If they can find a subject they are interested in and find sites relevant to that subject quickly, they are more likely to bookmark your site and return again.

Add a new links section. Show the new links for at least three days. This way the return visitors will not have to search again for new information to your links list.

Reciprocal linking to gain more Web traffic is not dead. It's purpose has just been lost.