Design for Your Real Estate Web Site
A Web Hosting Article Contributed by Frances Rhea
Web Design for Your Real Estate Firm
A real estate business has specific design needs when creating a Web site. Since the business caters to a niche market, the normal pages of a Web site are not adequate. Special pages should to be created to accommodate your needs.
Real Estate Web Design Contents
The first page of your Web site should contain a Featured Property selection along with a general overview of your company and services.
The About section should be composed of several pages that contain the profile and a short bio of each staff member. There should be a small clear photo so your visitors can see who they would be working with. This section should also contain a Testimonials page where other satisfied customer comments can be read.
Including a Communities section is a good idea. School information, neighborhood profiles, and education statistics should all be listed here. There should be a page for each community that you serve with links to additional information about the community.
Providing your prospective customers access to a properties database can bring additional sales. A MLS Search section with a registration form will let you maintain a list of prospective customers. Allow them the capability of conducting a multiple MLS search. The more properties you provide them to look at the better the chances that they will purchase through you instead of another company.
The Properties section is the most important part of your Web site design. This section should be database driven and include all of the properties you handle. There should be an area dedicated to Sold Properties so your visitors know that you really are selling the properties you list. All of your listings should have a Virtual Tour capability. Design a special page where a Request for an Appointment Form is provided. Provide a service that allows them to Email the Listing to a Friend.
A page with links to your Printable Flyers is also valuable. Pages for Mapping the Property, a Loan Calculator, and an Amortization Calculator are also beneficial. Include a Deluxe Photo Layout for each property. Also make sure you have a page dedicated to Open Houses with the hours they will be available.
A Tips and Articles section is also beneficial to your prospective buyers. You could include selling tips, home maintenance tips, buying tips, mortgage advice, and a Real Estate Glossary.
Design a Financing section that includes a Mortgage Interest Rate Search, a Mortgage article library, mortgage calculators, mortgage industry news, and links to custom lenders.
The addition of some forms to your Web site design can help your Real Estate company with lead generation. Provide an Inquiry form, a Find My Dream House form, a What is my Home Worth? form, and a Help Me Relocate form.
Conclusion to Real Estate Web Design
Not all of the pages mentioned are required for your Web design, but adding as many of them as possible will help your company grow and prosper on the Internet.
