Using Home Parties to Promote Your Jewelry Business Opportunity

A Home Business Article Contributed by Elizabeth Fox-Wise

Home Parties Afford One Opportunity for Jewelry Sales for Your Business

Home Jewelry Parties provide an opportunity for your business to sell jewelry without competition from other jewelers. Unlike consigning your jewelry or selling at fairs and events, when you set up your own jewelry home parties and shows you are getting a captured audience of potential customers with no one to buy from but your jewelry business.

Therefore, home jewelry parties are an opportunity that many business owners do not want to miss out on.

Home jewelry parties are often the shortest time investment for the maximum amount of sales. Typically a home jewelry party will require about three hours of your time and can often lead to hundreds of dollars of sales. Furthermore, there are no booth rental fees or commissions paid. Typically you will compensate your hostess with free jewelry and discounts on purchases based on sales volume of the party.

Tips for a Successful Home Party for Your Jewelry Business Opportunity

The type of home party that works best for a jewelry business is usually of a relaxed, open house style. Your jewelry is set up before the party starts and you attend your merchandise much like you would at your booth in a fair. Customers browse and try things on and you are available to answer questions and assist. Usually guests will come and go during the two or three hours that the party is running. Typically, a presentation is not given and organized games and such are not played.

They came to purchase jewelry and that is the goal you want to stay focused on. Guests are more likely to attend if they can come at their convenience.

As part of the casual atmosphere, the hostess should not prepare a lot of food. It is best if a jewelry party is limited to coffee and dessert or wine and cheese. Not only is it difficult to browse and shop while you are eating, but a lot of food around also means sticky or dirty fingers touching the jewelry.

You, as a jewelry artist are not like the major home party companies such as Caddlelite and Tupperware, so your jewelry home party does not have to be like theirs either. Take the opportunity to develop a home party style that complements your jewelry business.

Although it is fine to take orders at your home party, you should also have plenty of jewelry on hand for immediate sale. Guests often want to take home what they buy immediately. Take advantage of the opportunity to move some of your inventory.

Consider a Niche Party for Your Jewelry Business Opportunity

If you can find a niche market to target for home parties you will increase your business opportunity. Some jewelry business owners have found great opportunity in doing birthday jewelry activity parties for girls. The parents get an added bonus that you are providing both the party favors (they keep what they make) and the activity. Your niche market here could be young girls, teenagers or both.