Internet Home Business Promotion Using Ezines
A Home Business Article Contributed by G. Uma Bennett
Internet Home Business Promotion Using e-Zines
E-zine promotion can be a very effective advertising vehicle for your internet home business if you remember some simple guidelines. Creating and placing your ad is just the beginning of the process, to be able to see what results the ad generates, you must track it to see how people respond. Failing to know how your ad is working can cost your business thousands of dollars. Tracking your e-zines ads will show you which ones are producing and which ones you need to eliminate.
One way to track your ads is to create a special redirect link for each ad. Another technique is to add a question mark to the end of the URL and check the page views on your stats page. Keep the URL simple and schedule your e-zine ads to run so that you can easily monitor the performance of each one.
Avoid Ego-Centered Ads for Your Internet Home Business
When you begin creating advertising for your internet home business, the first thing you need to do is to take your ego and put it in a box. Advertising must deliver the message of benefits to your customer, so resist the urge to boast about the greatness of your company with lines like: "The XZY Accounting has been in business for 30 years. Our staff were top graduates from Wharton Business School-Call Us NOW! "
A results oriented ad for the same company might read like this: "Guaranteed Filings! Your tax return will be filed on time and you will save 35% on audit fees by calling XZY Accounting at:" Which ad do you think would generate a better response? The truth of the matter is that customers are not really interested in your opinion of your company, they want to know if your product or service will provide them with what they want.
Can Inexpensive Advertising for Internet Home Business Work?
With an internet home business, you will find plenty of inexpensive advertising options available. Business owners are always looking for ways to save money, and since methods like classified ads are cheap, run fast and come in large quantities, they may look like a good buy. Unfortunately, classified advertising online does not appeal to people the same way as in a newspaper.
Research shows a different picture, those readers who take the time to visit a classified advertising site, only scan them. When was the last time you read the classified ads online? A better option is to run a solo or sponsor ad for two reasons: first, the position of solo/sponsor ads gives them better exposure, second, the fee you pay provides you with exclusivity-a solo mailing or at most two to three boxed sponsor ads in the mailing.
The fee for an average classified ad can range between $5 to $25 and most likely will not be read, for a few dollars more, you can grab the attention of the reader with a solo ad for your internet home business.