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Campaign Goals
On January 30, 2003, the fight against prematurity was officially launched at a press conference in Washington, D.C. The all-out effort to reduce prematurity will be waged on a number of fronts.
- Goal: Raising Awareness of Prematurity
The March of Dimes goal is to increase the proportion of people who consider prematurity a very serious problem from 35% in 2002 to 60% by 2007.
While the rate of premature births has been increasing, surveys show that most people have no idea either how widespread or how serious the problem is. Prematurity is a silent enemy...and a lethal one.
To inform the public about this serious problem, the March of Dimes has produced television, radio and print materials that will be distributed across the country.
Other material has been created to educate pregnant women about the signs of preterm labor and what to do if they have them.
- Goal: Reducing the Rate of Premature Births
The March of Dimes goal is to reduce the rate of prematurity by 15%—from 11.9% of all births in 2001 to 10.1% in 2007.
Prematurity has increased at an alarming rate over the past two decades. The March of Dimes is determined to stem the tide of premature deliveries with education and research.
Education helps ensure that pregnant women and their health care providers have the latest information about how to reduce the risk of a premature birth.
Funding research is critical to the fight against prematurity. If the causes of premature birth can be better understood, then new ways to prevent it can be developed. A significant portion of our research portfolio addresses prematurity. With help from people like you, we can fund more research. Help us gain more knowledge before we lose more babies. Click here to learn about leadership giving opportunities.
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Born 14 weeks early and weighing just 1 lb., 7 oz, Amanda Reeves was so tiny her arm could fit inside her dad’s wedding ring. Today that ring is a constant reminder of her struggle to survive... |
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From print ads to PSAs, see how we're spreading the word! |
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How many babies are born prematurely each year in your state? Visit our PeriStats interactive data resource to find out. |
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