Ecommerce Web Site Design Basics
A Home Business Article Contributed by Cassandra L. Keller
Ecommerce Web Site Design Basics
When focusing on ecommerce web site design, there are some basic themes to keep in mind. Many new ecommerce entrepreneurs make the mistake of believing all they have to do is plug in a shopping cart system to their site and go. This, however, is not the case. So before you embark on your design, keep these things in mind.
Credit Card Transactions and Your Ecommerce Web Site Design
While credit card transactions can be a bit intimidating to a new ecommerce entrepreneur, it is important to support this feature. Consumers want their products on demand. The days of check and money order transactions are virtually gone, so breakdown and if you haven't already, admit that you will need this feature.
The good news is, implementing this type of service does not have to mean forking out high dollar up front.
Ecommerce Web Site Design That Turns Browsers into Shoppers
An ecommerce web site is basically an online store front. Your visitors, or browsers, are window shoppers that you hope to convert into buyers.
To assist in this plan, your ecommerce web site design should lead the customer through the learning and sales process in a gentle manner. In order to do this, you will want the sales text to be spelled correctly and grammatically sound. You also want to make sure there is plenty of textual content on your web site. This will help attract search engine hits. To do this, use key phrases and keywords heavily throughout your content, and make sure these words are those commonly used by people performing a search engine query.
Finding Keywords and Phrases for Your Content
If you are having problems coining keywords and phrases for your web site content, try the Overture Search Term Suggestion tool for more help. It is available free of charge on Overture.
Making Your Ecommerce Web Site Design Cross Browser Compatible
Since there are more than 100 Internet browsers on the market, you will want your ecommerce web site design to be cross browser compatible to some extent.
Internet Explore and Netscape are two major browsers. Your web site should be viewable in at least these two browsers. More would be better. This will help increase your sales.
Ecommerce Web Site Design Images
Images on your web site need to be clear and depict the product or service. If possible, do not use stock images. Original photography and scanned images are appreciated by seasons Internet surfers and could help you seal a sale.
In addition, make sure to optimize the images for rapid download. You can do this in one of the many graphics packages that usually offer a wizard to help you through this process.
Images are a big bonus to your ecommerce web site design. Customers like to see them, and they help those with poor literacy levels who are in a hurry. The downfall is, search engines do not see pictures, so their presence will not assist in Web hits.
