What to Avoid When Designing Your Ecommerce Web Site
A Home Business Article Contributed by Fiona Mclaren
How Not to Design Your Ecommerce Web Site
All home based business owners must at east consider the prospect of designing their own ecommerce web site at one point or another. As your home business grows and expands, you should be looking in to different marketing opportunities. If you are an intelligent home business owner, then you will look closely in to the electronic market place - and the ecommerce that goes with it.
If you do decide to take the plunge and design your own ecommerce web site, then there are many challenges and obstacles in front of you. An ecommerce web site is extremely lucrative, and very beneficial to your business. However, it is also a lot of hard work, and when it goes wrong, it goes horribly wrong.
The Number One Mistake When You Design Your own Ecommerce Web Site
When you have decided to design your own ecommerce web site, the number one mistake you can make is to forget about your customers. Never get too consumed by the company.
What do I mean by this?
I mean that you need to promote why your company will be the best place for the customer to purchase their much needed goods.
Customers don't want to hear lots of inane and gratuitous self praise. They want to be shown benefits, and to be persuaded.
For example, following is a bad excerpt from an ecommerce web site: "We are a home based doll making company, and I started it because I like to make dolls. Dolls are my life, and I run the business to help make some extra money..."
This is of no interest to the customer. Whilst it is good that they get a little company background, it really gives them no clue as to how useful the company will be to THEM.
On the other hand, here is a better example: "We are a home based doll making company. Because making dolls is my life as well as my business, I can supply excellent quality dolls, designed to your specifications...'
Can you see how this sells the company and the product by being relevant to the customer?
How Not to Design Your Ecommerce Web Site - Rule Number Two
The second biggest mistake you can make is to create a web site that is amateurish and difficult to navigate. Your web site must be a professional outfit from the get go. Potential customers should be able to find their way about your site easily, and everything should be picture perfect.
There is no room for web site content errors, degraded images, or broken links in the successful ecommerce web site.
Make sure that your ecommerce web site is up to standard by thoroughly checking through all the details. It may be time consuming, but all that effort and hard work will be worth it in the end. Just think about how good your home business and your product will look if showcased on a great ecommerce web site.
